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The best WordPress email subscription and CRM plugins

The best WordPress email subscription and CRM plugins

Do you want to know about the best WordPress email subscription and CRM Plugins? 

These plugins help you grow your email list and create a professional platform for communication with your audience.

Building an email list can be challenging, but with a solid strategy and the right plugin, you can manage and expand your subscriber base effectively. If you’re using WooCommerce to run your store, integrating email marketing is essential for attracting and retaining loyal customers. 

With features like customizable signup forms, automated email sequences, and integration with popular email marketing services, these plugins empower you to engage with your audience 

In this article, we’ve selected the best WordPress email subscription and CRM plugins.

Why is a WordPress email subscription and CRM plugin important?

An email subscription plugin is essential for effectively capturing leads, nurturing relationships, and driving results for your business or website.

An email subscription plugin is essential for several reasons

Building a Subscriber Base: Simplifies the process of collecting email addresses from website visitors.

Direct Communication Channel: Provides a direct line of communication to your audience, ensuring your message gets seen in their inboxes.

Nurturing Relationships: Enables you to regularly send valuable content, updates, and offers to stay top-of-mind and build trust with subscribers.

Targeted Marketing: Allows segmentation of the audience for sending personalized content, resulting in higher engagement and conversions.

Driving Traffic and Sales: Serves as a powerful tool for driving traffic to your website or store, and boosting sales through promotions, blog posts, or exclusive discounts.

Top 10 WordPress email subscription and CRM plugins 

1. NextCRM


NextCRM, is one of the most user-friendly WordPress email subscription and CRM plugins. It offers affordable pricing and a huge number of functionalities. The plugin simplifies the process of reaching subscribers with relevant offers at optimal times.

It serves as a valuable tool within the WordPress admin for building client lists, promoting services, and generating sales. NextCRM provides features such as Email Subscription, WooCommerce compatibility, Drag and Drop Campaign Builder, integration with multiple email sending gateways, scheduled campaigns, campaign reports, and credential management to streamline the email marketing process.

Pros of NextCRM

  • You can create a subscription form to collect emails.
  • Automates email marketing campaigns.
  • Helps create professional and quantitative campaigns.
  • Budget-friendly plans.
  • Provides amazing features for backend users.
  • Allows automatic funnel and managed list.
  • Provides overall email campaign reports regarding subscribers, lists overview, customer overview etc. 

Cons of NextCRM

  • No free version is available.

Price: Price starts at $139/year.

2. WPForms


WPForms is a popular contact form builder. It integrates smoothly with well-known email providers, making it an ideal WordPress newsletter plugin. You can create any type of online form on your website using its simple drag-and-drop interface. 

With WPForms, creating email subscription forms is easy.  You can immediately send the subscriber data you collect to your email marketing platform. This is the ideal option for small businesses aiming to grow their email subscriber list.

Pros of WPForms

  • The plugin features a user-friendly interface.
  • Provides pre-designed template forms.
  • Users have access to instructional videos and documentation.
  • Creates an unlimited number of forms with various types.
  • Includes anti-spam protection tools.

Cons of WPForms

  • The free version offers limited features.
  • The pro version comes with a high price tag.
  • It lacks built-in instructions.
  • Users are unable to upload multiple files simultaneously.
  • Some users encounter issues with entry notifications.

Pricing: WPForms offers pricing starting at $49.50 per year. It has four different plans.

3. OptinMonster 


The best popup and lead generation plugin for WordPress is OptinMonster. It helps attract people, increase page views, collect email addresses, and boost revenue by displaying attractive marketing pop ups and opt-in forms. 

OptinMonster seamlessly integrates with all popular CRM systems and email marketing solutions like Mailchimp, Brevo, and AWeber.

You can easily create interactive popup campaigns, email subscription forms, floating bars, notification bars, and other campaigns using the OptinMonster plugin without writing any code.

Pros of OptinMonster

  • Build your campaigns effortlessly with the easy drag-and-drop builder.
  • Enhance your emails with animation and sound effects, ensuring they catch the eye.
  • Engage leaving website visitors with attention-grabbing exit-intent popups.
  • Choose from a wide range of perfectly designed templates to suit your needs.
  • Enjoy detailed triggering options for precise campaign delivery.
  • Conduct A/B testing to refine your strategies and improve outcomes.
  • Seamlessly integrate with email marketing services for enhanced efficiency.
  • Select from plenty of opt-in form types to grow your subscriber list effectively.

Cons of OptinMonster

  • The pricing is a bit on the higher side.
  • It lacks a drag-and-drop interface.

Pricing: OptinMonster offers only premium plans starting at $9 per month.

4. FluentCRM 


You can install FluentCRM, one of the most popular WordPress email subscription and CRM plugins, on your server. It’s easy to use and offers many advanced email marketing automation tools.

FluentCRM ranks among the top CRM WordPress plugins due to its numerous features. You can keep all your client’s information in one place using this plugin. It automatically imports contacts from CSV files, WordPress users, or WooCommerce customers, allowing you to view them all in one place. 

FluentCRM seamlessly supports reporting and contact segmentation. You can assign contacts to relevant segments and create as many lists or tags as you need. The plugin enables filtering or searching consumers by lists or tags.

Running email marketing campaigns using FluentCRM is very simple. You can save, store, and use all your pre-made email copies whenever needed. This plugin serves as an excellent email builder, allowing you to create beautiful email bodies with its block editor. 

You can send emails immediately or schedule them for later. With FluentCRM’s marketing funnel builder, one of the best available, you can create high-converting client dialogues.

Pros of FluentCRM

  • Seamlessly integrate with multiple marketing sources for efficient campaign management.
  • Enjoy centralized lead management, streamlining your workflow.
  • Experience fast and effective performance for quick results.
  • Benefit from excellent customer support to address any queries or concerns.
  • Access insightful reports to gain valuable campaign analytics.
  • Get all these features at an affordable price point.
  • Easily create advanced email automation to streamline your marketing efforts.

Cons of FluentCRM:

  • Lacks customer support and training resources.
  • Does not support custom fields for personalized data management.
  • Involves the hassle of managing technical operations.

Price: FluentCRM provides four subscription plans, priced from $9 to $99 per month.

5. RafflePress 


A popular WordPress email subscription and CRM plugin for giveaways is RafflePress. Without a problem, you can build your email list and make effective giveaways without knowing HTML coding.

On your WordPress websites, you may run contests with giveaways and set up entry requirements for users to participate. You can select from a variety of content-entering actions in RafflePress.

In addition to social networking platforms, you can create a Newsletter Subscribe item to grow your email list. Additionally, you can provide participants with numerous entries for subscribing to your newsletter in order to generate more leads.

This is a well-known strategy for increasing leads and developing a strong email list.

Additionally, RafflePress offers smooth interaction with well-known email marketing systems, allowing you to generate and manage leads using the tool of your choice.

Pros of RafflePress:

  • Utilize an easy drag-and-drop builder for effortless design.
  • Craft personalized giveaways tailored to your audience.
  • Seamlessly integrate with popular email marketing tools like Constant Contact, AWeber, Mailchimp, and ActiveCampaign.
  • Access pre-built giveaway templates to jumpstart your campaigns.
  • Offer opt-in confirmation checkboxes to enhance subscriber engagement.
  • Ensure mobile compatibility for a seamless user experience across devices.

Cons of RafflePress:

  • There’s a restricted range of email integrations available.
  • Although competition spam might not be as prominent as other types, it can still pose issues.
  • According to some, RafflePress is considered somewhat expensive.

Pricing: The product includes both free and pro versions. The paid plan starts at $31.60 per year.

6. MailPoet


A popular free WordPress plugin for newsletters and emails is called MaiPoet. To expand your email list, you can make and include a form for subscribers to your newsletter.

You can send your emails immediately after importing a list from your CMS to help you manage the process better.

You can utilize a function that comes with it to set up a sequence of automated emails. For example, you can have new subscribers get welcome emails automatically. You can set up several emails to be sent at various times.

With its many sophisticated features, MailPoet is a very strong email application.

Pros of MailPoet

  • Seamlessly integrates with WordPress for effortless setup.
  • Provides a free service accommodating up to 1,000 email addresses.
  • Boasts an intuitive interface for user-friendly navigation.
  • Furnishes a variety of templates for forms and emails, simplifying design.
  • Streamlines email subscriber management for efficient administration.
  • Offers both automated and bulk email capabilities for convenience.
  • Complies with GDPR for data protection and privacy.

Cons of MailPoet

  • Exclusive reliance on WordPress for functionality.
  • Service suspension occurs without a detailed explanation.
  • Block editing may experience lagging issues.

Pricing: It’s free for up to 1,000 subscribers. Paid plans start at $10 per month, offering higher sending limits and advanced features.

7. Icegram Express


Another free WordPress newsletter plugin is called Email Subscribers and Newsletters by Icegram. It has numerous capabilities that are comparable to those of the Newsletter plugin.

SaaS email marketing products are superfluous when you can send your subscribers email newsletters and blog post notifications straight from your WordPress panel. If your website is brand-new and you don’t have the money to sign up for a full-featured email marketing provider like Drip, this is an excellent alternative.

Sending out newsletters indefinitely and scheduling automatic updates for every blog article you write are both options.

Pros of Email Subscriber and Newsletter

  • Easy to set up and works well for blog subscription and lead generation forms
  • Simple, simpleinterface
  • Privacy-focused
  • Unlimited contacts, forms, lists, and emails
  • Drag-and-drop blocks for building responsive emails and newsletters
  • Readymade email templates
  • Spam check, captcha, bounce handling, and auto-list cleaning

Cons of Email Subscriber and Newsletter

  • The poor feature set for the price
  • No free trial of paid features
  • Unclear feature sheets
  • No refunds are issued without absolute begging

Pricing: The product provides both free and paid plans. The premium version starts at $129 per year.

8. HubSpot 


HubSpot markets itself as a powerful CRM tool with a good reason. It facilitates the engagement of visitors with live chats and chatbots as well as the conversion of leads using forms and popups. 

With the plugin, you can build elegant and responsive email newsletters within WordPress and nurture your leads with marketing automation campaigns. HubSpot facilitates your contact database’s management with its CRM, inbuilt list builder, and group contacts. The analytics dashboard of this plugin enables you to measure the growth of your business in real-time.

Upon installing HubSpot, your website forms will automatically sync with your CRM, from where you can manage your contacts easily. You can segment them into lists and view every interaction they have had with your site. The plugin creates contact records and updates them with a timeline of live chats, form submissions, page views, and more.

Pros of HubSpot

  • The App Marketplace integrates with various tools.
  • It gathers data on marketing activities.
  • Offers robust segmentation capabilities.
  • Provides a user-friendly CRM with a free plan offering limited features.
  • Paid plans include upgrades for enhanced customer relationship management.
  • Effectively tracks leads, customers, and opportunities.
  • Logs and tracks emails and notes for comprehensive record-keeping.

Cons of HubSpot

  • It’s cumbersome to use for purposes beyond being an all-in-one tool.
  • The ecosystem for plugins and themes is limited.
  • Users have no control over backup and recovery processes.

Price: The plugin has a free version available. The premium plan starts at $45 per month.



With the feature-rich WordPress email subscription and CRM plugin WP-CRM, you and your team can track marketing campaigns, manage projects, and greatly increase conversions. With the help of the user-friendly CSV uploader, you may import contacts and any other record from another CRM.

You will receive email updates each time one of your users adds or modifies a task or project that is assigned to you. With only one click, you can rapidly create new contacts from existing users using WP-CRM. The purpose of this plugin is to gather pre-existing data from the user’s account and arrange it in the new contact system.

Pros of WP-CRM

  • Seamlessly integrates new contacts into your database.
  • Affordable, with the option for free use if it meets your requirements.
  • Provides access to customer data for the lifespan of your website.

Cons of WP-CRM

  • Unable to include custom fields.
  • Scope is restricted primarily to contact management.

Price: The plugin includes all basic functionality. It adds three premium extensions for $99 per year.

10. Propovoice CRM


Propovoice CRM provides a fresh method for running your service company. It is a feature-rich client relationship management solution created especially for independent freelancers and small to medium-sized service providers who use WordPress. 

It simplifies many business operations processes, including project management, invoicing, lead and deal management, estimating, and fast payment processing.

With Propovoice CRM, businesses can simplify their project management and invoicing procedures without sacrificing their polished brand identity.

With the help of the comprehensive dashboard of the Propovoic CRM system, companies can email estimates and bills as well as track their transaction pipeline. 

Additionally, users can set up recurring invoice payments, build up estimations, and set up invoice reminders. Checklists and task and activity modules are also provided for effective project management.

Pros of Propovoice CRM

  • Enjoy a user-friendly interface for effortless navigation.
  • Efficiently manage clients within the system.
  • Streamline leads management for effective conversion.
  • Customize proposals to fit specific client needs.
  • Seamlessly collect payments within the platform.
  • Visualize your sales pipeline for better insights.
  • Effectively manage workflows across clients and projects.
  • Create and sell packaged services for added convenience.
  • Access advanced reporting and analytics tools for in-depth insights.
  • Benefit from direct integration with PayPal and Stripe for smooth transactions.

Cons of Propovoice CRM

  • Propovoice offers fewer integration options compared to other CRM platforms.
  • Customizing and setting up Propovoice for your business may require some time.
  • Some find Propovoice’s numerous features overwhelming, especially for agencies seeking simpler CRM solutions.
  • Propovoice caters primarily to freelancers and mid-range business owners.

Price: The pricing starts at $69 for a 1-domain license, which covers 5 team members.

Final Word

Nowadays to grow a business email marketing is mandatory for branding and publicity about a business and its products. So, WordPress email subscriptions and CRM plugins are necessary to let your customers know more about your company.

Increase the effectiveness and recognition of your internet business. a flawless WooCommerce website, and a marketing plan. Inform your audience about your product so they will visit your online store and become satisfied consumers. 

To accomplish all of this, add a suitable WordPress email subscription and CRM plugin to your WordPress dashboard and use it to facilitate and improve email marketing.

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Mehrin Ferdous Meem
Written by

Mehrin Ferdous Meem

Mehrin is a content writer of ThemeDev who prefers to write about tech products, travelling, health, food, lifestyle, marketing, technology etc. She also works for creating video. She has completed her Bachelor's degree in Computer Science and Engineering. Her hobbies include blogging, reading, cooking etc.

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