Online platforms for businesses are gaining popularity in this era of technology. People prefer to buy products online as this process is time-saving and easy to process. And the most effective online platform is WooCommerce websites. If you want to improve your business, you will need to maintain some marketing strategy, and email marketing is one of the most efficient strategies of all.
The most crucial step in growing an online business is informing customers about your brand, service, and products. It is now necessary for you to concentrate on effectively promoting or branding your company. Email marketing has been quite successful in this regard. According to a recent study, email marketing is actually over 45 times more efficient at bringing in new clients than Facebook and Twitter put together!
How does it affect your woo-commerce website’s ability to grow business?
Email marketing refers to the method of sending an advertisement via email, typically to a large number of recipients. In its broadest sense, email marketing can be described as any email delivered to a consumer. It comprises emailing requests for business, sales, or donations as well as advertisements.
The use of email in marketing campaigns to advertise a company’s goods and services and to encourage repeat customers. Customers on your email list can be informed about new products, deals, and other services through email marketing. Additionally, it might be a good idea to inform your audience of the benefits of your brand or keep them interested in buying products.
Email marketing, a direct marketing and digital marketing tactic that uses email to advertise the goods and services of your company is a potent marketing channel. By implementing them into your marketing automation initiatives, they can help inform your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important to your lead generation, brand recognition, relationship-building, and customer engagement strategies.
- Emails produce superior results compared to the majority of marketing channels.
Over the past ten years, email marketing has produced the highest return on investment (ROI) of all the marketing channels. Moreover, sales sparked by marketing materials, it has the highest conversion rate (66 percent).
Email is thought to be 40 times more successful in attracting new clients than social media.
- Emails aid in attracting and engaging customers.
By gaining their email addresses and getting approval to utilize them in your email marketing campaigns, you may establish contact with your customers. Email promotions are the ideal way to inform your audience and provide your offers without coming across as aggressive or bothersome.
- Your customers will be motivated to act via emails.
Utilize marketing emails to persuade your target market to respond to your offers. Consider sending an email that includes a video tutorial or sending some attractive text /content for your product bundle. Instruct your subscribers to purchase your products by clicking the “Buy Now” button at the bottom of your email.
- Emails increase brand recognition.
Emails can help buyers better grasp your brand. Your audience will have a better understanding of who you are by hearing about your beliefs, mission, products, and services, among other things. Customers are better able to suggest your company to others as they get more familiar with your brand. Inserting your logo and company name will help you increase brand awareness.
- Customize your content.
Create content that is relevant to your subscribers’ interests, purchasing habits, customer journeys, and other pertinent characteristics rather than send out generic email blasts. Examine the products they looked at, the blogs they read, and the things they bought and put on their wishlists and carts to learn more about their interests.
Studying your email marketing funnels will also help you offer clients the right content based on where they are during the purchase process.
- Emails have a huge impact on website traffic.
Even the most committed of your clients don’t frequently visit your website. They simply have some other things to do; that doesn’t mean that they don’t feel interested in your products. Email marketing can help to increase the conversion rate.
Use emails to remind your audience of your brand while showcasing a portion of the material from your website. Send summaries of your most recent blog posts, for instance. It presented summaries and thumbnails of the content from its website and social media. To read the remaining content, customers can click on the titles.
- Emails easily work with your other marketing methods.
Email marketing can allow other marketing channels, including social media marketing, webinars, and content marketing, to stand out more in an integrated marketing campaign. Embed your social media postings in your emails and include clickable social media buttons in the footer of your messages. Customers can follow your social media profiles in this manner.
Emails are a great way to share more details about your webinars and promote them. The majority of the time, email may be used to support any marketing campaign you are performing. That demonstrates the channel’s versatility.
The best email marketing tool that boosts your conversions.
The WordPress email marketing plugin that is reasonably priced and simple to use is Next Campaign. The utilization of email marketing as a full campaign solution is possible. It is designed to get in touch with subscribers when it is most advantageous and to provide relevant deals.
Using your choice of email sending gateway, Next Campaign is the most practical plugin, in my opinion, for building client lists, promoting services, and generating sales all from within the WordPress dashboard. You can quickly complete your email marketing process with the aid of a number of helpful features, such as Email Subscription, WooCommerce compatibility, Drag and Drop Campaign Builder, 3rd Party Multiple Providers Integration, Schedule Campaign, Campaign Reports, Manage Credentials, etc.
Here, I’ll go over a few of this plugin’s key features.
1. MailChimp, MailWizz, SendInBlue, GetResponse, and Active Campaign are just a few of the services that Next Campaign integrates with.
2. Users can create multiple forms with various integrated providers and can customize or choose from pre-designed templates.
3. You are able to add and manage contacts with respective address fields under the specific list item.
4. This plugin makes managing campaigns incredibly simple. Additionally, users can create HTML templates for campaigns that will be sent via email.
5. Campaigns are simple to send, and anyone can do so by choosing from a variety of contact lists and emailing their targeted audience. With just one click, you can send your campaign to thousands of email addresses.
6. Three different file formats, including txt, JSON, and CSV, are available for user export and import of contacts.
Final Reflections
Increase the effectiveness and recognition of your internet business with a flawless WooCommerce website and a marketing plan. Inform your audience about your product so they will visit your online store and become satisfied consumers. To accomplish all of this, add a suitable plugin to your WordPress dashboard and use it to facilitate and improve email marketing.
