A great marketing strategy for your business is to keep track of website visitors. The importance of website traffic cannot be overstated. As more people visit your website, there will be more potential customers there. How many opportunities your business has to make a strong first impression, deliver quality leads, share your brand, and forge partnerships depends on how many people visit your website. In the end, developing relationships and trust will help you sell your products or services, draw in new customers, and grow your business.
Increased website traffic also results in higher revenue. You can expand your business, expand your product line, establish more locations, and develop new services and products with the aid of increased internet traffic.
Many businesses find it difficult to come up with novel, original techniques to increase website traffic. There is a lot of incorrect information on how to boost traffic online, which could encourage users to keep trying the same ineffective strategies.
The following ten strategies have been shown to increase website traffic both naturally and through paid methods.
1.Conduct keyword research
Throughout your content, continuously use important keywords. Keywords should be used naturally rather than being overused to the point where they annoy the reader or detract from the main idea. It’s important to constantly use keywords in the content, including in the meta description, page title, URL, and headers.
To conduct keyword research, you can use tools like Moz, Ahrefs, and SEMrush. In order to assist with keyword planning, these websites offer a plethora of useful information, including the keywords that competing companies are employing, the frequency of keyword searches, the price of keywords for pay-per-click advertisements, related keywords, and much more.
Working with an SEO agency is an additional option because they can do audits to uncover potential issues that can prevent your website from showing up in search results and can provide insightful analysis.
2. Publish Memorable Content
Uploading content is not sufficient; you also need to offer unique content that stands out from the competition. In fact, creating interesting and educational content is one of the best ways to increase website visitors.
To provide the precise, thorough, and correct answers that people use Google to find, your information should be accessible. In reality, blogs on websites result in 434% more pages being indexed by search engines than blogs without blogs. A website with more than 16 posts per month also receives nearly 3.5 times as much traffic as one with 0 to 4 posts per month.
The straightforward lesson is that if you carefully consider your content, upload frequently, and discover what your audience enjoys reading, your website traffic should rise.
3. Publish guest posts
Writing guest posts for other websites is an excellent way to increase referral traffic, create backlinks, and improve search engine results page (SERP) ranks. Always do a thorough analysis of websites in your industry before pitching.
Prioritize the content of a website, then check its domain authority and go over its guest blogging guidelines. Inquire whether the publication would mention you in the piece and promote it on social media as well.
4. Maintain active social media accounts
Customers can be attracted in large proportion through social media. The following strategies must to be used to increase website traffic:
- Share content in the form of blogs, e-books, white papers, infographics, and videos across all of your social media channels.
- Repost their work, respond to comments from followers, and mention them in conversations.
- Use relevant hashtags.
- Update the link in your bio to highlight newly published content.
- Change the cover graphic to emphasize the new content.
- Tag any influencers who might be interested in the subject.
- Include enticing elements from the material to encourage visitors to follow the link.
- In your comments to others who are looking for information, include links to your work.
5. Promote Your Website to Boost Traffic
One way to increase website traffic is by running advertisements on sponsored search, social media, and display. Budgets and goals should be established before spending a lot of money on a certain option because each has benefits and drawbacks.
For instance, when running pay per click (PPC) advertising, it’s critical to start with one campaign and a few distinct ad groups composed of the terms you want to target the most. Once campaigns are active, track how audiences react to various phrases.
It’s possible that one term only generated impressions, which had no effect on website traffic, while another keyword resulted in clicks and conversions.
6. Send Newsletters through Email
Promoting content via email newsletters is one effective way to increase website traffic. Here are a few email marketing best practices that are advised:
- Intriguing facts from the content should appear in both the subject line and the email body.
- Include a button or link that readers can click to get additional content.
- Mobile devices should be able to read emails. Links should be easy to see because 46% of email opens occur on mobile devices.
- Apply personalization techniques by including the name of the subscriber.
- Use expertly created templates to offer the email an aesthetically pleasant appearance.
7.Connect with Influencers
Industry influencers are keen to offer information that their audience will find enjoyable. Businesses can communicate with influencers in a variety of ways, including:
Include them in a social media post if the influencer’s content or study is used in your piece.
Ask for an interview or Q&A by tagging the influencer in the post or sending them an email. They’ll probably show their audience some of your work.
8. Produce Useful Industry Content or Tools
Offering potential customers something helpful is a fantastic way to boost traffic. For instance, at our content marketing business, we created a free downloadable editorial calendar template. We wanted to give marketers a platform that would make posting and creating content easier.
Create a range of tools and materials that will help others in your industry, then make them freely accessible on their websites. Posting gated content/tools—providing the knowledge and resources in exchange for the user’s contact details—can boost your revenue and produce new leads. Another tactic to increase website traffic is to advertise the data or tools on pertinent LinkedIn Groups or forums where entrepreneurs congregate.
9. Send Press Releases to Prominent Journals
Businesses shouldn’t just publish press releases on a website for press release distribution and wait to see how well their news releases promoting themselves or their clients perform. They must actively publicize the release and send copies to significant websites and publications in their specialized fields.
When we want to spread good news about a client, we send it to blogs and magazines in the niche that their intended audience frequents. As a result, we are able to generate a lot of new leads and boost referral traffic for the company.
10. Exchange backlinks
Given how many businesses are working to increase website traffic, backlink exchanges have a lot of potential. Make contact with pertinent websites and offer your content as a second source to be cited in a post there. By offering a backlink exchange that benefits both parties and pledging to include one of their links in a post of yours as well, you can provide a second reason.
11. Reduce Your Bounce Rate:
In the end, bounce rate may recommend to you that a number of factors require improvement or additional research. A visitor who leaves your website suddenly won’t convert. Therefore, lowering the possibility of a visitor leaving your website will aid in raising the number of potential conversions. Another significant Google Ranking Factor is bounce rate. Although there are differing views on this, for the best first page Google rankings, your SEO efforts should take bounce rate into consideration.
12. Use “Click to Tweet” Links:
A CTA that automatically generates a prepared tweet for users to share on their accounts is called a “Click to Tweet” link. Because the tweet has already been put together for them, sharing is made extra simpler for your audience. If readers don’t want to, they don’t have to worry about include additional copy or information in the tweet. They only need to tweet the link after clicking it.
13. Retarget Visitors With Facebook Ads:
You can target this population specifically with advertising via retargeting, which improves your chances of upselling and cross-selling. You may recoup a ton of lost potential sales by using Facebook retargeting to attract these consumers who are still debating whether to make a purchase. If you provide a timely incentive, such as a coupon code or free delivery, your retargeted advertisement can be the final push consumers require to make a purchase
14. The Content Relaunch Strategy:
Through a variety of platforms and channels, this technique promotes attracting new leads. Seize the opportunity with content you are already familiar with and where there is a clear market need. The right content makes the most of your efforts by operating more efficiently.
15. Optimize for Google’s Mobile-First Index:
When Google indexes websites, it gives preference to their mobile forms over their desktop counterparts. The opposite used to be true, but as mobile usage increased and began to account for a larger portion of search traffic, Google made a change.
Consider a website that appears excellent on a desktop but isn’t very user-friendly on mobile devices. It won’t matter if your desktop version is of good quality with mobile-first indexing. Google will index the poor quality mobile version, therefore your ranks won’t be very high. In other words, you must make your site as mobile-friendly as you can if you want to stand a chance of appearing highly in search results.
16. Create an Active YouTube Channel:
The internet is being replaced by video. Everywhere you turn, businesses and brands are producing video content and sharing it on social media and their websites. To draw in and maintain the interest of their target audience, they use compelling material.
In order to take advantage of the various advantages provided by the platform, many brands are posting directly to YouTube.
You can reach a global audience using YouTube. It enables you to make playlists centered around particular subjects that are pertinent to your target audience. Your brand can have a wide audience with properly optimized videos, which can aid in the accomplishment of your marketing goals.
17. Republish Old Articles on LinkedIn:
Given that LinkedIn posts can be utilized to link back to the item on your website, you might be wondering if it’s even worth the trouble to republish to the social media platform. In contrast to LinkedIn articles, which are easier to access should someone wish to search up your body of work without leaving the network, LinkedIn postings ultimately fade down your feed.
This presumption is based on the fact that, like the majority of LinkedIn users, you produce more posts than articles.
Additionally, LinkedIn despises links in articles that direct users to other websites, so it’s a good idea to keep visitors on LinkedIn and meet their needs there.
18. Improve Your Organic Click-Through-Rate:
You may increase your organic CTR and increase search engine traffic without doing any additional work. You can raise your CTR and increase organic traffic even if your website maintains the same position in the rankings.
A ranking signal is more likely to be your organic CTR. This implies that Google may use this when deciding how high your website should appear in the search results.
This means that if your CTR is high, search engines will give your site a higher ranking. The same is true if your CTR is poor, which pulls you farther down the ranks.
19. Drive Traffic To Your Website From Forums:
For several reasons, website traffic is vital. Your website will have more prospective clients the more individuals that visit it. The amount of visitors to your website determines how many chances your company has to make a good first impression, provide quality leads, share your brand, and develop partnerships.
20. Syndicate Your Content on Medium:
For many B2B firms, content syndication is a crucial demand generation method. Your firm and its content will receive more visibility that they otherwise wouldn’t. Organizations that prioritize account-based marketing benefit from it because you may provide the content syndication vendor with a list of your target accounts.
Increase Your WordPress Website Traffic With Next3 Offload
When your website is slow it becomes irritating for your site’ visitors. Most of the time visitors stop loading your website and go back to another website as they lose their interest in your website.
In this fact, you must optimize your WordPress site to speed up its efficiency and loading time. So that you can get more and more visitors and increase the number of traffic.
To speed up your website, you must grab a plugin like Next3 Offload that can provide you with all the important features and functionalities to optimize your site.
Know More About Next3 Offload
Increasing your website traffic with an effective WordPress speed optimization plugin is the most workable way. As a website user or a business owner, Next3 offload will be a great solution for you. To speed up your website, the offload WordPress plugin Next3 Offload works on offloading your media to Amazon S3, DigitalOcean Spaces, or Google Cloud Storage. Offload your existing Media Library to the Cloud by adding Next3 Offload in your admin dashboard. It will transfer all media files to Cloud automatically.
Next3 offload can upload files, create buckets, and directories, and upload different image sizes to Cloud. It provides a significant effect on your page speed score, which implies that you’ll rank higher in search engines like Google.
Let’s see the features of Next3 Offload.
Features are given below.
- Offload wp-media files to the cloud.
- Monitor the overall offloading process from the settings page.
- Automatically rewrites URLs.
- Available Cloud providers are Amazon AWS, Google CLoud (Upcoming), DigitalOcean Spaces (Upcoming), Wasabi Cloud (Upcoming)
- Allows to control pause and resume processes when offloading, downloading or copying files.
- Shows the storage space in percentage(%) of Cloud Storage & Local Storage
- Allows to select many files at once and select whether to copy them to cloud storage.
- Delete files from cloud storage, or copy them back from cloud storage to the server.
- Toggle options for move or copy files from the Media Library to the cloud.
- Multiple sizes (Depend on WordPress Media sizes) copy & move local between cloud storage.
- Removes all offloaded media files from the server in the background to clear up storage space.
- Monitor your removing process from the settings page.
- Shows percentage(%) of Offload files & Local files.
- “A single click” just needed to offloaded files load into WP Media Library.
- Display into WP Media & Select file for use anywhere into WordPress (Posts, Pages).
- Easily download your uploaded media files from Cloud
- Next3 Offload Media allows you to simply copy media from one bucket to another within the same cloud storage provider. Files are quietly copied in the background.
- Transfer files to a new storage location
- Add media items that already exist in the cloud.
- Increase the speed by uploading the CSS, JS, Fonts, and other assets in Cloud storage.
- Access all the necessary features for WP media library without logging into Cloud.
- Users can use the drag and drop system to upload their most essential files.
- The user can upload files via the AWS file management to any directory in WordPress.
Get the plugin to increase more and more traffic on your website.
Growing Website Traffic Currently
Businesses might anticipate an increase in website traffic over time by implementing these actions. While several of these strategies will give immediate satisfaction, others will require more patience and time. Continue moving forward by experimenting with different approaches and evaluating the outcomes.