The Advantages of Using Image Optimization for SEO

The Advantages of Using Image Optimization for SEO

Images are the most important element for a website. It will represent your website’s products and other content with a clear vision. Images also help to rank your website by search engine optimization. 

To run a flawless website with a sufficient number of images you must need to implement image optimization. As we know images are important but a huge number of images can slow down your website. For solving the problem, you will need to optimize all the images which will help to maintain search engine optimization. 

In this article, we will talk about image optimization in SEO and its advantages. 

What is Image Optimization?

Image optimization is a technique for reducing the size and maintaining the quality of website photographs. It entails delivering the highest-quality photographs in the proper dimension and format while maintaining the smallest possible image size.

Online content without visuals can be boring to some individuals. Some people may even stop visiting a website because there are no photographs on it. You should use photos while building websites because of this. More crucially, image optimization is necessary for improved SEO outcomes.

What can image optimization do?

Image optimization is the process of dividing an image into smaller pieces and lowering its resolution to do so. When someone opens or accesses your website, we do this to speed up the image loading time. Unoptimized image-heavy web pages will consume a significant amount of website performance, resulting in a slow-loading website. Nowadays, individuals would rather browse a website that loads quickly. As a result, the number of visits to your website will eventually decline due to its slow loading time.

JPEG and PNG are two of the most frequently used image formats that users use online. Using JPEG results in a smaller-sized image, but you risk sacrificing part of the image’s quality in the process. You can, however, make modifications to get the ideal balance and obtain the desired image quality. On the other hand, although PNG files are larger, they produce images of higher quality.

Some important facts that image optimization does for you are given below. 

  1. You may decrease the bounce rate and increase site retention by speeding up your website.
  2. It improves in enhancing website loading speed, which is a crucial element of Google ranking.
  3. It might increase the prominence of your keywords. On that, read more here.
  4. It facilitates reverse picture search, which is quite valuable if your company sells products.
  5. High-resolution screens are common in computers and other devices, which increases the demand for high-quality images.

Let’s go through some benefits of image optimization briefly. 

Benefits of Image Optimization

Some of the main benefits of Image Optimization are given below :

  • increases page load time
  • Enhances customer experience on the site
  • Helps in increasing the SEO ranking of websites
  • Reduce the strain on the Server.
  • save server memory.
  • Boost Conversations
  • Decrease Bounce Rate.
  • Less Bandwidth

Increase page load time

The layout, style, pictures, and other elements of a website are all affected by the website’s speed and page loading. Images comprise about 65% of a website’s weight, therefore if you can properly optimize each image, your website’s loading time will undoubtedly improve significantly.

Enhances customer experience on the site

A website that loads in less than two seconds is effective to attract visitors or users. Therefore, you can give them a better overall user experience if you effectively optimize all of the photos on your website and have taken care of other things as well.

Helps in increasing the SEO ranking of websites

Everyone wants their website to appear at the top of search results.  For this, image optimization can be a potent tool. A website that loads quickly is favored by search engines like Google. These websites will appear higher in the search results on Google.

Reduce the strain on the Server

Image optimization is also very useful in reducing extra server load.

For instance, if you have two identical photos, one is 900 kb and the other is 340 kb in size. The second image will then put little strain on the server and save you bandwidth.

Save Server Memory

Regular backups are one of the easiest strategies to protect your website. In the event of a data loss or security breach, backups are crucial.

These problems might easily occur as a result of accidental content deletion as well as hacking. Even changing web hosts will require you to have a recent backup of your stuff. And everything includes your pictures in that. But regardless of the circumstance, getting that backup and running shouldn’t take more than a few minutes.

Using optimized photos speeds up the process of making backups, allowing you to easily and quickly restore your website. Image optimization is therefore crucial for both SEO and your ability to continue operating in the event of a disaster or website host change.

Boost Conversations

Image optimizations aid in obtaining a higher position in search results, as we have already covered. It plainly indicates that your website can draw in more visitors and perhaps even more sales.

Decrease Bounce Rate.

Users that click on a website and then leave it without interacting are said to have a high bounce rate. When trying to make your site better, you cannot disregard this measurement. Bounce rates that are too high hurt business. The success of your internet business depends on everything that can lower this number.

High bounce rates can be attributed to a number of factors. But a page that loads slowly is the main cause of high bounce rates. Users are more offended by slow-loading online sites than anything else. If your material takes a long time to load, the majority of users will move on and look elsewhere.

Less Bandwidth

A significant portion of global bandwidth is consumed by photos. All facets of imaging are related to image optimization. It entails optimizing web picture resolution, format, and dimension while simultaneously maintaining modest file sizes. Reduced bandwidth use is one advantage of this.

While your website must have enough bandwidth to function properly and without interruption, having too much bandwidth can also be an issue. Your website will go offline if the bandwidth allotted for your web hosting plan is used up. And that will have a significant effect on your company.

Final Words

If you want to have a feasible website, especially for any business purpose, you must add clear images with less size. For this reason, you must go for image optimization which can also help you to search engine optimization for ranking your website and engaging more and more audiences. 

Written by


Mehrin is a content writer of ThemeDev who prefers to write about tech products, travelling, health, food, lifestyle, marketing, technology etc. She also works for creating video. She has completed her Bachelor's degree in Computer Science and Engineering. Her hobbies include blogging, reading, cooking etc.

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