Looking for an appropriate guide to adding WooCommerce variable products to your store so that your website stands out from the crowd?
Variable products in WooCommerce add variations to a single product, allowing customers to choose the best product for them. You can add variable products by coding if you are a coder, but it is not a user-friendly method. Using the swatches plugin to add WooCommerce variations is the simplest method.
So, in this blog, you will learn why variable products are important for your online store and how to add variable products to WooCommerce using a swatches plugin.
In WooCommerce, what is a variable product?
A variable product is one that allows you to add different variations to a single product based on color, size, and so on. For example, if you run a men’s clothing website, you must offer different sizes and colors of the same design shirt.
In WooCommerce, variable products will let you add that. Besides, you can set different prices, images, and stock statuses for each variation.
Why is it necessary to add product variations to WooCommerce?
When it comes to purchasing a product, customers always prefer options. They are interested in whatever product you are selling. Because everyone wants to buy the best product possible. Variable products in WooCommerce allow you to offer multiple options for a single product.
This can be product variation in terms of color, size, and so on, allowing your customers to select the best product for them. You can also set different prices for your variable WooCommerce product. Aside from that, the WooCommerce variant has additional advantages. Here are some of the benefits of adding product variations to Woocommerce:
- It increases customer satisfaction because it allows them to buy the product they want by providing them with multiple options through product variation.
- By incorporating this WooCommerce feature, you can set your online store apart from the competition.
- Customers who have a positive shopping experience will recommend your store to their friends and family. Adding WooCommerce variations allows you to do word-of-mouth marketing as well.
- This will increase your company’s sales and revenue because your customers will be able to buy multiple products if they have multiple options.
- Because your customers can get the exact product they want, product variation will increase the brand value of your business.
So, these are the advantages of product variation for your eCommerce store.
How to add Variable Products in WooCommerce
To add variations to your eCommerce products, you will not need any coding or special technical skills. All you need to do is select an appropriate WooCommerce variable product plugin. In terms of variation swatches plugins, NextWoo is the Ultimate plugin that will allow you to add variations as well as other WooCommerce options.
Using its Swatches module, you can add variations in a matter of minutes by following the four steps outlined below. So, to add product variations in WooCommerce, follow these steps:
Step one: Install and activate the variation swatches plugin.
To begin, you must install the WooCommerce variable product plugin in order to add variations to your products. NextWoo is the most compatible WooCommerce variation plugin, with a swatches module that allows you to add variations in minutes.
To install and activate NextWoo, navigate to your admin dashboard. After that, go to Plugins>> Add New and configure this plugin. Now, click the “Install” button to start NextWoo.
Step two: Enable the swatches module to add WooCommerce variations
You must enable NextWoo’s “Swatches” module after installing and activating it. Go to Modules, which is found under NextWoo, and then enable the swatches module.
Now turn on the swatches module and press the save changes button.
Step three: Add attributes for product variation.
It’s time for adding attributes to your WooCommerce variable product. To do that, go to Products>> Attributes, then fill the following fields:
- Name: Enter the name of the attributes.
- Types: Select the type of attribute you want to add. if you have put the name of your attribute as “color”, then select NextWoo color.
Now after putting this information, press the “Add attribute” button.
After adding an attribute, press the “Configure terms” option like the added image.
Enter a name and color for your color attribute, then click the “Add new color” button.
If you want to add blue color, for example, enter blue in the name box and select blue from the NextWoo color picking option. Then click the Add new color button.
Step four: Create WooCommerce product variations.
In the fourth step, you have to visit the Products>> All Products, then choose a product to which you want to add variation.
This will redirect you to the edit product page from where you need to select Variable product as Product data.
After that, press the “Attributes” and choose the “Custom product attribute”. Then click the “Add” button after selecting the custom product attribute.
Enter the color names you want to use for WooCommerce variations in the select terms box, then click the “Used for variations” option. Finally, click the “Save attributes” button to finish.
After that, visit variations under attributes and select “Create variations from all attributes”, then press the “Go” button.
Now enter the image, regular price, and sale price and click the manage stock for each variation.
After adding info to all variations, click the “Save changes” button.
Finally, press the “Update” button to add product variations in WooCommerce.
Now, your added WooCommerce variable product will look like this:
Why use NextWoo to add product variations to WooCommerce?
NextWoo is a WooCommerce Builder to build Single Products, Cart, Checkout, My Account, Shop Loop, Related product, Quickview, Up-sell, Cross sale with Elementor or Gutenberg.