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FluentCRM alternative: The Best Email Marketing Automation Plugins

FluentCRM alternative: The Best Email Marketing Automation Plugins

To succeed in the highly competitive business world of today, email marketing tools are essential.

CRM plugin can organize customer information, including contact information, interaction history, purchase history, and preferences.

Customers’ experiences can be personalized with this information, and marketing, sales. So customer service operations can all be made more successful.

If you want to get and keep customers, you need a good plan for emailing them.

You can choose the best plugin for you by reading this post. In this blog we’ll talk about the effective CRM plugin Fluent CRM and its worthy alternatives.

Why is Choosing the Right WordPress CRM Plugin for Your Website?

CRM plugins specifically work for email marketing. These can offer a variety of beneficial features. These email marketing tools can enhance your email marketing efforts and improve customer engagement.

Here are some key features:

  • These plugins create and design email campaigns. The campaigns include customizable templates, drag-and-drop editors, and HTML editing options.
  • Effective list management is essential for successful email marketing. CRM plugins provide features for managing your email subscriber lists, including segmentation based on various criteria.
  • Automation features allow you to set up automated email sequences or workflows based on triggers such as sign-ups, purchases, or website interactions.
  • CRM plugins let you personalize your emails with dynamic content, merge tags, and personalized recommendations based on subscriber data. This helps increase open rates, click-through rates, and engagement with your emails.
  • The email marketing tools often include built-in A/B testing tools that help you test and refine your email campaigns for better results.
  • Comprehensive analytics and reporting features provide insights into the performance of your email campaigns.
  • Integration with CRM systems and other marketing tools enables seamless data syncing and workflow automation.
  • CRM plugins for email marketing can help businesses create, manage, and optimize their email campaigns to effectively engage with subscribers, nurture leads, and drive conversions.

When choosing a CRM plugin, consider your specific email marketing needs and select a solution that offers the features and functionality that align with your goals and objectives.

The Best FluentCRM Alternative WordPress Email Marketing Plugin Shortlist:

Here we’ll share about the top 5 email marketing plugins which can be the alternative of FluentCRM.

1. NextCRM

NextCRM stands out as the most cost-effective and user-friendly email marketing plugin for WordPress. It serves as a comprehensive campaign solution, designed to engage subscribers at optimal times and deliver relevant offers.

NextCRM is an effective CRM plugin. It enables the creation of visually appealing emails, expansion of customer lists, promotion of services, and facilitation of sales—all directly from the WordPress admin panel, using your preferred email-sending gateway.

With a range of useful features such as Email Subscription, WooCommerce Compatibility, Drag and Drop Campaign Builder, Integration with Multiple 3rd Party Providers, Campaign Scheduling, Campaign Reports, and Credential Management, NextCRM streamlines the email marketing process for effortless management.


  • You can handle contacts by adding new ones, removing, changing, or sorting them by keyword.
  • Segmentation lets you add extra details to filter email lists by customer type.
  • See all customer emails in one list.
  • View campaign details, including its status.
  • Users can handle entire lists of targeted audiences or customer lists made for email campaigns.
  • Users can make a form to gather email subscriptions.


  • Seamless integration with WooCommerce for WordPress websites.
  • Sufficient support and free resources.
  • All-in-one plugin for email marketing.


  • No free version is available.

Price: $89 per year.

2. Omnisend 

Omnisend provides a complete solution for WordPress email marketing. It enables you to handle multiple email campaigns, design custom forms for capturing leads, create and automate email sequences, and more.

Tailored specifically for WooCommerce, Omnisend is among the top plugins, offering distinctive and robust email marketing features aimed at enhancing traffic and conversions.


  • Make and share signup forms like Wheel of Fortune, Pop-up, signup box, and landing pages to gather email subscribers.
  • Set up simple workflows to automate and plan emails for welcoming new subscribers, confirming orders, reminding about abandoned carts or browsing sessions, and more.
  • Divide your email lists according to engagement or shopping behaviors to customize future communication.
  • Omnisend provides easy-to-use features for improving emails, like optimizing subject lines, content, images, etc., to enhance your campaigns. You can also A/B test them to improve results.


  • An all-in-one plugin for email marketing needs.
  • Seamless integration with WooCommerce for WordPress websites.
  • Sufficient support and free resources.
  • Advanced segmentation capabilities to record more user engagement.


  • Beginners may need the support team’s assistance to set up Omnisend for WordPress.

Pricing: Omnisend has a three-tier pricing as follows: Free plan with 500 emails/mo.Standard costs $16/mo for 6000 emails. Pro costs $59/mo with unlimited emails.

3. MailChimp for WordPress

The MailChimp for WordPress and MailChimp for WooCommerce plugins connect your website to MailChimp, a widely used email marketing platform. With MailChimp for WooCommerce, a plugin for WordPress, you can smoothly link your WooCommerce customers and their details with MailChimp.

Features of MailChimp:

  • To create emails that are relevant to your target, segment your email list.
  • To collect leads, create personalized sign-up forms and integrate them into your WordPress website.
  • Easy-to-use WooCommerce plugin for tracking sales and creating customized emails for eCommerce, such as product recommendations, Abandoned cart alerts, follow-ups, etc., to increase sales.   


  • Simple to set up.
  • Fast synchronization of customer and marketing data.
  • Campaign optimization with funnel visualizations and performance analysis.


  • Not cost-effective for businesses that have larger email lists.

Pricing:Core costs $10/mo – suitable for growing businesses.

4. weMail 

weMail is a convenient WordPress plugin designed for email marketing, offering effortless integration with various email marketing tools. It’s particularly beneficial for businesses seeking an affordable solution to expand their subscriber base through a WordPress website.


  • Increase subscriber numbers with opt-in forms, including Comment, registration, and blog page opt-ins, specifically designed for WordPress websites with easy setup.
  • Automate eCommerce email scenarios such as new user emails, recent buyer emails, and first-timer emails, among others.
  • Utilize a drag-and-drop campaign builder to select templates and effortlessly create comprehensive campaigns within minutes.
  • Utilize the Teams feature to manage team access to your WordPress website and other email marketing duties.


  • Tailored specifically for WordPress, simplifying setup and integration with third-party tools.
  • Offers numerous pre-designed email templates for easy customization.
  • Provides convenient segmentation options to organize subscribers into groups.


  • The free plan does not offer the ability to test automated campaigns.
  • Advanced segmentation options and A/B testing for campaigns are not available.

weMail pricing: The Premium plan starts from $5/mo for 1000 subscribers. 

5. Formidable Forms

Formidable Forms is a potent WordPress plugin for email marketing and form building, equipped with advanced features. It’s ideal for business owners seeking intuitive WordPress online forms.


  • Begin with form templates and adjust them to suit your needs and specifications. You can also modify custom form HTML to change layouts and functions.
  • Gather customer feedback on your WordPress site by creating polls and surveys without the need for coding.
  • Develop responsive forms that drive conversions and collect various data, including payments, user registration details, donations, and more.
  • Easily integrate with leading email tools and automation platforms such as MailChimp, Zapier, GetResponse, HubSpot, and others.


  • API integrations available with over 5000 applications and third-party tools.
  • Capable of converting form data into user-generated content.
  • Forms are highly customizable to suit specific needs.


  • Some small businesses have considered the plugin expensive.
  • Styling forms may require some learning.
  • There is no free plan or trial available.

Formidable Forms pricing: The plugin has four-tiered pricing and Basic costs $39

6. MailPoet 

MailPoet is highly sought-after as both a WooCommerce and WordPress email marketing plugin. With over 700,000 websites utilizing MailPoet, it facilitates personalized email communication and provides numerous lead-capturing features.

Standout features:

  • MailPoet ensures flawless email deliverability thanks to its advanced email sending infrastructure and dedicated email delivery expert team.
  • Integrated seamlessly with WordPress, MailPoet is user-friendly and provides a drag-and-drop newsletter builder tailored for WordPress.
  • It includes a pre-created WordPress Users List feature, eliminating the need to manually add email addresses of website users. This feature automatically updates your contact list from the outset.


  • Access over 50 stunning pre-designed email templates.
  • Create customizable signup forms without requiring any design skills.
  • Benefit from a dedicated delivery team to provide guidance for business owners.


  • Offers a very limited free plan with basic automation features.
  • Lacks campaign A/B testing functionality.
  • Some businesses find MailPoet to be a pricey plugin.

MailPoet pricing: Business costs $10/mo and Agency costs $30/mo.

Recommendation: When you are thinking about using NextCRM as an alternative to Fluent CRM, you can be assured that NextCRM will serve you in the best way with its all-important features.

Why Is NextCRM The Best Alternative To FluentCRM?


Fluent CRM: Offers features like contact management, email marketing, automation, segmentation, and reporting. It integrates seamlessly with WordPress and provides tools for lead generation and customer communication.

NextCRM: Provides similar features including contact management, email marketing campaigns, automation, segmentation, and analytics. It can manage your leads and customers, email campaigns, automated email sequencing, contacts management, user activity monitoring, and more.


Fluent CRM: Specifically designed for WordPress, it integrates well with WordPress websites and other WordPress plugins. It may have limited integration options with other platforms.

NextCRM: Integrates with a wide range of platforms and tools beyond WordPress, including eCommerce platforms, CRMs, and website builders. It offers more versatility in terms of integration options.

Ease of Use:

Fluent CRM: Being a WordPress plugin, it may be easier for users already familiar with WordPress to navigate and use Fluent CRM. The interface is designed to be user-friendly for WordPress users.

NextCRM: Known for its user-friendly interface and intuitive design, NextCRM is often praised for its ease of use. It offers a drag-and-drop editor for creating emails and automation workflows.


Fluent CRM: Offers both free and premium plans. The premium plans are typically priced based on the number of contacts or features included.

NextCRM: Offers premium plans with a huge number of features and pricing tiers based on the number of subscribers or features desired.


Fluent CRM: While suitable for small to medium-sized businesses, Fluent CRM may have limitations in terms of scalability compared to more established CRM platforms like NextCRM.

NextCRM: Known for its scalability, NextCRM is used by businesses of all sizes, from startups to large enterprises. It can handle large contact lists and complex marketing automation workflows.

Support and Documentation:

Fluent CRM: Support may vary depending on the plan chosen. Premium plans typically offer priority support. Documentation and community support are available.

NextCRM: Offers extensive documentation, tutorials, and community forums. Paid plans come with email and chat support, while higher-tier plans may offer phone support.

Fluent CRM is a WordPress-centric CRM plugin suitable for users looking for a CRM tightly integrated with their WordPress website. On the other hand, NextCRM is a more versatile solution suitable for users looking for a standalone email marketing platform with extensive integration options and scalability. The choice between the two would depend on specific needs, preferences, and existing infrastructure.

Let’s Make A Comparison

When you are thinking about using NextCRM as an alternative to Fluent CRM, you can be assured that NextCRM will serve you in the best way with its all-important features. Here are some common features that both are present in individual two plugins. 

Features & PricesFluentCRMNextCRM 
Relationship Management with Customers 
Manage Contacts
Email Marketing Campaigns
Multiple integrations
EDD integration 
Export/Import Contacts
Automatic Contact Funnels
Create Forms
Pricing $129/Year $89/ Year

You can see some basic features. Both two email marketing tools provide these basic features. Not only these, but also a few more features that can serve all purposes regarding email marketing for your WordPress site. 

The most amazing thing is that you can have all these features, as well as NextCRM at a low cost. If you are searching for a feature-rich email marketing plugin as an alternative to Fluent CRM, then NextCRM is the right one.

Final Word

Boost your online business’s effectiveness and recognition using the best email marketing tools. With a perfect WooCommerce site and marketing strategy, you can give your audience information about your product to encourage them to visit your online store and buy it from you. 

To complete all of this, include the necessary email marketing tools in your WordPress dashboard and make use of it to streamline and enhance email marketing.

So there is nothing to worry about. If you are not able to use Fluent CRM because of its high expense, NextCRM can be the solution to your problem. 

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Mehrin Ferdous Meem
Written by

Mehrin Ferdous Meem

Mehrin is a content writer of ThemeDev who prefers to write about tech products, travelling, health, food, lifestyle, marketing, technology etc. She also works for creating video. She has completed her Bachelor's degree in Computer Science and Engineering. Her hobbies include blogging, reading, cooking etc.

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