Digital marketing is a field that is always changing. Some organizations use email marketing for limited-time promotions, while others use social media marketing. Email marketing and social media marketing, on the other hand, have distinct advantages that can aid in the achievement of your promotional objectives.
The email marketing vs social media marketing debate is a reality. Right now, there are 3.6 billion people are using social media. And it is forecasted to grow as high as 4.4 billion by the end of 2025. Hence, all of those social media users have an email account for sure.
Each channel has its own potential and point of view. Evidently, they functioned differently in users’ daily lives. However, as the astute marketer that you are, you must emphasize their benefits, parallels, and prospects to the greatest extent feasible.
So, in this blog, we’ll compare recent statistics of email marketing vs. social media to see how they can help you build proper communication, increase brand value, and improve conversion and retention rates.
What is Email Marketing?
Email marketing is a marketing strategy that uses email as a tool to deliver commercial messages and generate sales. Email marketing is the backbone of eCommerce marketing strategy and can be as simple as sending cart abandonment emails or as complex as having numerous email nurturing campaigns designed to build long-term relationships and generate more long-term sales.
Why Email Marketing Is Important
The email has been an important part of the web for years. You need an email for everything you want to do online today. Most websites ask for your email when you’re signing up.
In the last decade, we’ve witnessed the rise of powerful social media platforms like Facebook, Instagram, WhatsApp, Twitter, LinkedIn, etc.
Despite a lot of people using these platforms, email remains the best place for businesses to develop strong relationships with consumers.
What is social media marketing?
Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.
Why Social Media Marketing is Important?
Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.
What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression.
Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond:
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
- Facebook alone has over 2.7 billion monthly active users.
Your customers and prospects are using social media channels every single day, multiple times a day. Check out this blog to know how much time an average person spends on social media.
Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth.
Email Marketing vs Social Media Performance Statistics
Yes, that IS an emoji instead of a number for the social media ROI. And, yes, we WILL talk about why when we get there. For now, let’s talk for just a quick second about why we chose these stats to cover.
We’re talking in terms of total users instead of accounts so you can get an idea of the number of people. Accounts don’t make purchases, right? People do. But, if you’re interested, there are something like 8 billion email accounts (enough for every person in the world to have 1.55).
Also, every social media user has an average of 5.54 accounts. The most popular ones are exactly the ones you’d think: Facebook (by A LOT), Instagram, Twitter, Snapchat, WhatsApp, etc.
The number of users for both email and social media is going to continue to climb. But numbers alone are of little importance to you, right? You want to know who these users are: behaviors, demographics, what motivates them.
Not only does email have the largest user base overall, but it also has the largest user base of any age group.
Of course, age barely begins to scratch the surface of the many ways that your particular customers may use email or social media differently. There are so many ways you can use segmentation to learn about the specific demographics and psychographics that make your customers unique.
Learn about 50 smart ways to segment your audience so you can target your message to increase conversions, regardless of the channel you use.
Email vs Social Media User Preferences
What does your typical morning look like?
No, not once you start working. We’re talking those moments in the darkness after you’ve shut off your alarm but before you’re actually fully awake.
Your phone is in your hand, you’re still warm and snuggly in your bed, it’s oh-so-tempting to go back to sleep. But you don’t.
Instead, you open your email. Well, 58% of you do, anyway. And so do 58% of your customers.
Here’s what the rest will do:
- 5% check the news
- 3% check out their company intranet
- 20% fire up a search engine
- 14% check social media (most likely Instagram)
Additionally, these email-first individuals are said to be more task-oriented online than the people who start their day on Facebook, Instagram, or Twitter. In other words, they are more likely to approach online interactions with specific goals in mind, like finding deals, promotions, or new product information.
Email Marketing ROI vs Social Media ROI
When asked what is the most important measurement to gauge the effectiveness of any given channel, most marketers agreed that the overall return on investment (ROI) is the most important.
So which yields the greatest ROI: email marketing, or social media?
Yeah, that’d be email.
Email marketing yields $44 back for every $1 you spend – a 4400% ROI.
Wondering what’s the ROI for social media? So are we. So is everyone.
Unfortunately, there just isn’t a great way to track it. While one brand may have a method that works for them, another brand probably tracks it a completely different way making comparisons between the two entirely meaningless.
What we can tell you is this:
For the best return on your investment, focus on email marketing but develop a social media marketing plan that makes sense for the audience you’re trying to reach.
Email marketing and social media marketing aren’t the same and they shouldn’t be treated as replacements for each other. The truth is, the best marketers are going to use the two together. Here are the ways each of them can be best put to use:
Best Email Marketing Plugins
Next Campaign is a total campaign solution for Email Marketing. It is designed to reach out to subscribers at the best time and provide relevant offers. Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software?
Powerful Features of Next Campaign:
- Multiple Integration: Next Campaign has multiple integrations like MailChimp, MailWizz, SendInBlue, GetResponse, and Active Campaign.
- Simple to Setup Forms: Users can build multiple forms with separate integrated providers and are able to customize or select preset designs.
- Manage Contacts: You are able to add and manage contacts with respective address fields under the specific lists item.
- Manage Campaign: It is very simple to create and manage campaigns with this plugin. Users can also design HTML template that is to be sent to Email as a campaign.
- Easy to Send Campaign: Anyone can send campaign to their targeted customer’s Email by selecting specific contact lists. You can send your campaign to thousand of Emails by a single click.
- Export Import Contacts : User can export and import contacts with three different file format like txt, JSON and CSV.
Best Social Media Plugins
Next Social Share plugin is a great help for people who want to add social media icons, buttons, and network details to their website. These are plugins are mostly responsive, support various browsers, and multiple social media sites are also supported. You get the functionality to add social share links along with button icons and other important details
- All in One: Next Social is more like an ‘all in one’ service as it works with different integrations. Such as Social Share, Social Login, and Social Counter.
- Numerous Provider: There is plenty of social providers when to configure Next Social. User can add their social providers as many as they want according to requirements.
- Display Styles: It offers a good number of pre-designed display styles. Users can get those display styles only by choosing them one by one.
- Login Integration: Social login Integrated with WP Login – Registration form, WP Comment form, Woo-commerce Login – Registration – Billing form, and Buddypress form.
- Usage Area: By collecting shortcodes anyone can display the specific social integration designs anywhere he wants to, without making a design.
- Super Friendly Support: Our experienced and super friendly support engineers always ready to give you instant support 24/7.
Most Powerful Features
- Login Form: Displays social login buttons in your WordPress Login form and visitors can easily login through their favorite social accounts.
- Link to Social Profiles: Existing users can link and unlink their social accounts at their WordPress profile page, which they use to log in to your site.
- Request E-mail: E-mail addresses are not always accessible from social providers. In that case, you can ask visitors to give you the e-mail address.
- Request Username: Your users don’t need to use their username to log in with their social accounts. But you can ask them to set it up upon registration.
- Login Layout and Style: The login buttons can be customized to look exactly like you want them to. You can also choose from icons or wide buttons.
- WooCommerce: Your customers can easily create new registration during WooCommerce checkout or log in to their existing account.
- User Roles: You can forbid the log-in with a social account for specific roles. For example, you can force admins to log in with their passwords.