The Mighty Black Friday Sale Returns!
Just Grab It.

Email Marketing: A Step-By-Step Guide

Email Marketing: A Step-By-Step Guide

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

The best thing which makes email marketing more effective than other channels such as SEO and social media like Facebook, Twitter, Instagram, YouTube, LinkedIn and Influence Marketing is, you have a direct connection to your readers or audience

What Is Email Marketing?

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Importance of Email Marketing

Email has been an important part of the web for years. You need email for everything you want to do online today. Most websites ask for your email when you’re signing up.

In the last decade, we’ve witnessed the rise of powerful social media platforms like Facebook, Instagram, WhatsApp, Twitter, LinkedIn, etc.

Despite a lot of people using these platforms, email remains the best place for businesses to develop strong relationships with consumers.

  • Costs lesser as compared to other marketing channels
  • Shows a higher ROI (return on investment)
  • Helps in attracting new customers
  • Easier Integration with other communication channels
  • Assists in creating targeted and personalized messages
  • Helps higher-intent client to engage with your business
  • Helps reaching larger audiences and even smaller targeted lists

What is an Email List?

An email list is a group of people who’ve requested to get regular email updates from you. Typically, people get onto your email list by adding their information in an opt-in form on your site.

Building an email list allows you to stay in touch with your readers and customers by using an email marketing software.

What is a Lead Magnet?

A lead magnet (a.k.a. an optin bribe) is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.

Popular lead magnet examples are:

  • ebooks
  • A cheat sheet of tips or resources
  • White papers or case studies
  • A webinar
  • Free trials or samples
  • A free quote or consultation
  • Quizzes or a self-assessment
  • A coupon

The possibilities are endless!

For even more lead magnet ideas, check out our list of lead magnet ideas to grow your email list.

Makes a Good Lead Magnet?

1. Easily consumed: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction.

2. Actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply.

3. Creates noticeable improvement: People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.

4. Relevant: If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems.

5. Immediately available: People love instant gratification, so give it to them right then and there. Check out 4 Ways to Deliver a Lead Magnet to see how easy it is to get your lead magnet out there using ThemeDev.

How to Create Your First Email Marketing Campaign

The people who own those emails don’t even know you and your business. Some have abandoned their emails because of spam messages they receive from individuals and companies they don’t know.

Don’t add emails from business cards to your list. Because those people gave you their business cards doesn’t mean they want to be in an email list.

I recommend that you use Next Campaign with an email marketing service.

Next Campaign :

There are multiple tools or plugins to do email campaigns or marketing for increasing sales and introducing product features. If you think about campaign plugins all across, then there are very few to have multiple integrations.As it is integrated with various email marketing platforms like MailChimp, MailWizz, GetResponse, SendInBlue, and Active Campaign.

Next Campaign Features

Simple to Set up Forms: User can build multiple forms with the separate integrated providers and able to customize or select preset designs.

Manage Contacts: You are able to add and manage contacts with respective address fields under the specific lists item.

Manage Campaign: It is very simple to create and manage campaigns with this plugin. The User can also design HTML template that is to be sent to email as a campaign.

Easy to Send Campaign: Anyone can send a campaign to their targeted customer’s Email by selecting specific contact lists. You can send your campaign to a thousand emails with a single click.

Export Import Contacts: The user can export and import contacts with three different file formats like txt, JSON, and CSV.

Multiple Integration: Next Campaign has multiple integrations like MailChimp, MailWizz, SendInBlue, GetResponse, and Active Campaign.

So Power Up Your Email Marketing with Next Campaign and let the customer about your product features and increase sales & revenues.

Email Marketing Integrated with

  1. MailChimp
  2. MailWizz
  3. SendInBlue
  4. GetResponse
  5. Active Campaign

Next Campaign is a total campaign solution for Email Marketing. It designed to reach out to subscribers at the best time and provide relevant offers.

1. Mailchimp :

Mailchimp used to be one of the top email marketing services on the market. They grew in popularity due to their famous “free forever” plan.

However, in the recent years they have failed to keep up with innovation especially when it comes to advanced features like marketing automation.

To make matter worst, their recent pricing changes is not user friendly because they’re now charging businesses for unsubscribed users in their account. You should NOT have to pay for subscribers who are no longer receiving messages from you.

2. MailWizz:

MailWizz is a self-hosted email marketing service that businesses can install on their hosting account and start running their marketing campaigns in a matter of minutes.

The primary benefit is MailWizz automation and the fact that there are neither monthly or message charges nor fees based on the number of emails a business sends.

3. Sendinblue

Sendinblue is a powerful email marketing and SMS marketing service for businesses.

It’s packed with powerful functionality to create email newsletters, email marketing automation, SMS campaigns, landing pages, Facebook ads, live chat, and more.

Their personalized marketing automation solution lets you send unlimited emails to a targeted audience based on user behavior.

It comes with an easy to use email builder and great email deliverability to boost your marketing campaigns.

Their email marketing platform can also help you do transactional emails for your website.

4. GetResponse

GetResponse lets you send high-quality, responsive emails and autoresponders. It also comes with a superb A/B testing capability. GetResponse allows you to send targeted email campaigns.

5. ActiveCampaign

ActiveCampaign is a wonderful email marketing service that lets you send emails based on customer actions. You can send super persona  lized and beautiful emails with ActiveCampaign. It also comes with a CRM system.

Pros of email marketing

1. Speed

One of the benefits of electronic mail marketing is that it takes a short time to deliver compared to other traditional methods of marketing. You can make good use of ready-made email templates to speed up the process even more.

2. Build customer relationships

Email is a great way to make a personal and personalized contact with customers. When you craft an email that’s a good reflection of your company’s brand, it will help customers get to know your company better, build trust and increase sales.

3. Cost-effective

Sending out email newsletters is still very cheap, only a few cents are spent to send out every mail. There are multiple email marketing tools that you can use. You can start by using free basic setups like Engine mailer, and upgrade as your businesses grow.

4. Easy to use

Marketing methods, email marketing doesn’t require an intense learning curve. Most of the email marketing apps are very easy to use, and all you need to learn is how to write compelling messages

5. customizable

With a few easy keystrokes, email is customizable to support a more personalized customer experience. When you take the time to understand your target audience, email is a powerful tool of engagement.

6. Immediate response

With email marketing, you get a high click-through rate. This means a high ROI within a short time of marketing effort.

7. Integration

Small businesses can incorporate CRMs with email marketing. This helps you in ensuring that you store data efficiently and process utilize the automation process more easily.

8. Option

The people who receive your emails must sign-up with you. This means they are interested in reading your content, meaning they are likely to open your emails.

8. A/B testing for smbs

You might not know which directions to take your marketing campaigns if you’re just getting started. Email marketing gives you a chance to test different marketing strategies and see which one is getting the most responses. You can then double your efforts on what’s working.

Cons of email marketing

1. A spammer

If you send content that doesn’t resonate to your subscribers, and some of them might be too lazy to unsubscribe and keep trashing your emails. To avoid these incidences, always aim at providing value to your subscribers.

2. Audience

Even if you have millions of email addresses on your mailing list, if they don’t belong to the people most likely to become customers, your email marketing campaign won’t be very successful. Make sure the people on your list are potential leads before you spend time and resources on your email marketing campaign.

3. subscribers

Sometimes you can experience too many opt-outs. To avoid this, ask those leaving to give a reason why they are doing it. This can help you prevent this from happening in the future.

3. Design problems

One of the challenges that come with email marketing is that people receive emails on different gadgetsour digital marketing strategy likely consists of all kinds of tactics that were created with a wide range of creative ideas.

4. Limited

Your digital marketing strategy likely consists of all kinds of tactics that were created with a wide range of creative ideas.

5. constant updates

One of the challenges that come with email marketing is that people receive emails on different gadgets

Emails and email campaigns must be maintained well and refreshed often. Fresh content and new information will keep customers wanting more.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Written by

William Jhonson