What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
The search engines are used by internet users when they are searching for something.
And you want to provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner.
Complete SEO Guide for Beginners.
- Search engines
- Keyword research
- Content optimization
- On-page & technical SEO
- Backlinks & link building
- Analytics & metrics
- Google to Recrawl URLs
SEO in a nutshell
An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup.
1. Technical stuff –Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems
There are three key aspects of SEO:
It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.
2. Great content –The soup represents the content of your website – the most important part. Low-quality content = no rankings, it is that simple.
3. Quality backlinks – The seasoning represents the backlinks that increase the authority of your website. You can have great content and a perfectly optimized website but ultimately, you need to gain authority by getting quality backlinks – the last ingredient to make your SEO soup perfect.
On-page SEO & off-page SEO :
On-page SEO is everything you can do on the website – from the optimization of content through technical aspects.
- Keyword research
- Content optimization
- Title tag optimization
- Page performance optimization
- Internal linking
- Search engine Success
Off-page SEO is mostly about getting quality backlinks to show search engines that your website has authority and value. Link building may involve techniques like:
- Guest blogging
- Email outreach
- Broken link building
Off-page SEO is also closely connected to other areas of online marketing, such as social media marketing and branding, which have an indirect impact on building the trust and authority of your website.
Black hat SEO is a set of unethical (and usually spammy) practices to improve the rankings of a website.
White hat SEO, on the other hand, refers to all the regular SEO techniques that stick to the guidelines and rules. It is a long-term strategy in which good rankings are a side-product of good optimization, quality content, and a user-oriented approach.
While SEO experts agree that “white hat” is the way to go, there are different opinions on the acceptability of various link-building techniques (including link buying). See More
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