Many businesses struggle to earn the trust of potential customers. As a result, buyers hesitate to purchase.
You know what? Video reviews can be a solution to help your potential clients move from a state of confusion to making a purchase.
According to a survey by WiserNotify, 64% of customers are more likely to purchase after watching a product/service video review. It indicates that video reviews play a significant influence on buying decisions.
In this blog, you’ll learn how to easily add reviews to your Easy Digital Downloads (EDD) products. Whether you’re experienced or a beginner, the steps will be simple and easy to follow. Let’s dive in!
The Power of Video Reviews: Why They Matter?
Using video reviews taps into the psychological principle of “like begets like.” When potential customers see someone relatable enjoying your product, they are more likely to believe they will have a similar experience. This connection encourages them to take action.
Moreover, video reviews create an emotional connection. They tell a story that resonates with viewers and makes them feel part of a community. People are drawn to stories, and videos capture attention in ways that text alone cannot. This engagement keeps potential customers on your page longer, which increases the chances of a sale.
In a crowded market, video reviews help you stand out. They grab attention and create a bond with viewers. Customers appreciate hearing from others like them, especially when it comes to digital product store reviews. You can increase sales and grow a loyal customer base by using video reviews.
How to Collect Video Reviews for Easy Digital Downloads(EDD)
Adding video reviews to Easy Digital Downloads (EDD) stores or products is easy. First, choose the right video reviews plugin for your site. Make sure your site is customized with the EDD plugin and a suitable theme. If your digital product store is all set and products are launched, it’s time to add video reviews.
Here’s how you can add video reviews to your EDD website and products:
Step 1: Make Sure Your Easy Digital Downloads Site is All Set
You need to have a WordPress website to add video reviews to your Easy Digital Downloads (EDD) site. First, organize your EDD site and use a suitable theme. Now you are prepared to add a video review plugin.
Step 2: Choose the Right Video Review Plugin
You need to choose the right video review plugin that seamlessly integrates with your website.
Some of the video review plugins are:
- Next Video Reviews
- Video Gallery
- Strong Testimonials
- Site Reviews
We are using the Next Video Review Plugin in this case. You can get Next Video Reviews.
Step 3: Install and Activate Video Review Plugin
Follow the instructions below to install and activate the video review plugin on your Easy Digital Downloads (EDD) products.
Go to your WordPress dashboard and click on plugins.
Select the Add New Plugin button.
Hit on Upload Plugins.
Click on Choose File. Select your downloaded Next Video Reviews plugin from your computer.
Now click the Install Now button.
Hit the Activate button, and your plugin will be activated.
Get your license key from your plugin provider, i.e. ThemeDev My Account. Enter the License key, and click Activate License.
You’ll find the plugin on your “Installed Plugins” list.
Step 4: Integrate the Video Review Plugin with Easy Digital Downloads
After installing the Next Video Review plugin, you have to integrate it with EDD.
Here is how to do it:
Click Next Video Review from Your dashboard and go to Settings.
Hit on Integration.
Select Easy Digital Downloads.
Turn on the Enable Review button.
Customize everything the way you want. Don’t forget to click Save All Changes.
Step 5: Collect and Show Video Reviews
You are now ready to collect and publish your video reviews for your Easy Digital Downloads site or products.
Go to Pages and click All Pages.
Go to Downloads or the page where your digital products are shown.
Your customers can leave video reviews directly on your digital product store. First, your customer has to click on the product he wants to purchase.
After selecting the product, he will get the video review option here. He will be able to leave both video and text reviews. He needs to click the Leave Video Review button.
This is for video review. Your client can record a video review here.
It is the text review icon. Your customer can leave text reviews here. However, he can leave both the video and text review if he wants.
If he needs, can click this icon to start recording his video review.
If he wants can pause the video while recording.
He needs to hit this icon to resume recording.
He can watch his recorded video review here.
If he wants,he can also retake the video from here.
Once your client is done recording, he has to click the “Tick icon” to submit.
If your client wants, he can download his video from here.
To see all the reviews you received from your clients, go to Next Video Reviews and click All Reviews.
Select the reviews you want to publish. Now click on the box beside the text “Review” to publish the review.
These reviews will appear under your product description. You and your page viewers can see the reviews from here.
Easy Way to Convince Your Client for a Video Review
Convincing clients to provide video reviews is easier when you focus on their interests. Here are some smart tricks to follow:
Highlight Benefits: Emphasize how their testimonial can benefit them. Show it as an opportunity for them to showcase their business and expertise. When clients see the potential for increased visibility and credibility, they’re more ready to participate.
Timing Matters: Approach them shortly after a successful interaction, like completing a project or receiving positive feedback. This connects their positive feelings with your request and makes it easier to agree.
Personalize Your Request: Use their name and reference specific details about your collaboration. It shows that you value their unique perspective. A personal touch promotes a connection and makes them feel appreciated.
Offer Rewards: As a sign of appreciation, offer a discount on their next purchase or a small gift for their time. It encourages participation and builds a positive relationship.
Simplify the Process: Provide clear instructions for recording and submitting their video review. To make them respond positively, make the process easy. Make clients feel valued and highlight personal benefits to increase their chances of contributing testimonials.
Common Challenges in Collecting Video Reviews from Clients
Collecting video reviews from clients can be difficult in many cases. One common challenge is client hesitation. Many people feel nervous about being on camera and worry about what others might think.
Technical problems can also come up. Some clients may not have the right tools or skills to make a good video. Time limitation is another reason as clients are often busy and may not see recording a testimonial as a priority.
Clients sometimes also need to realize that providing a video review can help them, which can lead to disagreement. If your request is unclear or lacks detail, it may confuse them and make them less likely to participate.
Some clients also struggle with what to say and how to structure their testimonials. Privacy concerns can be another issue. Clients might need help with how their videos will be used or shared.
To overcome these challenges, make the process easy and inviting. Motivate them and provide clear instructions. Show how they will benefit, like through increased visibility or a reward. Address their concerns and simplify the steps to encourage more clients to share valuable feedback through video reviews.
Success Stories: The Businesses Succeed with Video Review
According to a Wyzowl survey, video reviews have driven impressive sales growth for several companies. This includes Kettlebell Kings, Frenchfluency, Cardinal Digital Marketing, KPOP Foods, Nahamani, etc.
Video reviews show buyers they’re not alone in their doubts; other people were confused too. It also delivers the message from other buyers: “Try it, I did, and I don’t regret it.”
Kettlebell Kings, a fitness brand, creates a community around kettlebell training. They significantly boost their credibility by encouraging customers to share video reviews. It earned a position on the prestigious Inc. 5000 list of fastest-growing businesses.
Frenchfluency is a language teaching center. It reports video reviews helped its potential clients see their doubts answered in the success of others. Which ultimately led to an increase in their sales. Cardinal Digital Marketing is an SEO agency. It reports an 18% increase in organic leads from client video reviews.
Video testimonials helped KPOP Foods in launching their Kickstarter campaign, which raised nearly $40,000. Authentic client video reviews led to a significant increase in inquiries for Nahamani. These reviews also helped the business secure long-term contracts.
Now imagine what video reviews can do for your business!
Wrapping Up
Video reviews create a personal connection with your potential buyers. They also provide authentic feedback that adds credibility to your store. Collecting video reviews for your Easy Digital Downloads (EDD) products can build trust and improve your sales. These make them more likely to purchase your products.
By using the Next Video Reviews plugin, you can easily gather and display high-quality customer reviews. This simple process helps you showcase real experiences, attract more customers, and grow your business faster. Video review is a powerful tool and a reliable solution for selling digital products and standing out from competitors.
