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Boost eCommerce Sales on Halloween 2023  

Boost eCommerce Sales on Halloween 2023  

Are you ready for the big sale on Halloween? Halloween is one of the best seasons to boost eCommerce sales. This season of Halloween is the right time for branding your business. 

Halloween is one of the most popular holidays after Christmas. Halloween becomes a joyous occasion that people enjoy. This occasion can be proven to be very beneficial for your business if you follow some marketing strategy. Join in on the Halloween fun and support the expansion of your business to reverse the downward economic trends brought on by the COVID-19 outbreak. Additionally, you can target these clients later this year at the biggest New Year’s celebration.

Let’s talk about Halloween and the marketing policy that you can make to increase sales.

What is Halloween?

In its current form, Halloween in the United States is a day when we may all revel in the spookier, scarier aspects of life while enjoying vast quantities of sweets. It’s a lot of fun, slightly scary, and not at all depressing. The event, however, was historically of a religious nature and held great cultural significance for the people who observed it.

Why is October 31st Halloween?

Halloween is always observed on October 31 in America. Canada is one of the nations that share the same day as us when it comes to Halloween. Halloween isn’t typically observed at all in England. The Protestant Reformation was responsible for that. Instead, the UK observes Guy Fawkes Day, a completely separate event that centers on the execution of a notorious traitor and includes bonfires, burning effigies, and fireworks, around this time (on November 5, to be exact).

The Day of the Dead, or Da de los Muertos, is observed throughout Mexico. It occurs between October 31 and November 2, although it has a very different vibe than Halloween. It’s true that people dress up as bright skeletons and rejoice in the streets, but the goal is to commemorate the deceased and welcome their spirits back to the earth rather than be afraid of them. People also decorate their ancestors’ graves with flowers and food to show them that they aren’t forgotten on this day.

What are Halloween’s historical roots?

Halloween derives its date and many of its customs from ancient Gaelic and Celtic traditions that have been practiced for at least 2,000 years.

Samhain, a Gaelic celebration, was customarily celebrated on November 1 to signal the approach of winter and the conclusion of the harvest season. 

In order to praise the harvest and get ready for “the dark half of the year,” the Celts had a three-day pagan religious festival around October 31.

Looking at Halloween’s name might also provide us with information about its earliest beginnings. According to Sterling-Vete, the term “Halloween” is a reduction of the Scottish phrase “All Hallows’ Eve,” which just denoted the evening prior to All Saints’ Day. The first instances of it being utilized in this manner are documented as early as 1555 AD.

Early Christianity gave rise to All Saints’ Day. Pope Gregory III changed All Martyrs’ Day from May 13 to November 1 and made it All Saints’ Day in the ninth century.

The Catholic Church later added All Souls’ Day (which emphasizes praying for the deceased) on November 2 in the year 1000 A.D. The previous evening became known as All Hallows’ Eve and ultimately Halloween.

Why do we celebrate it?

There have been Halloween celebrations for over a thousand years. Originally it is a religious holiday, but it gradually lost its religious overtones as it became more and more commercial throughout the ages. Today, Halloween is seen as a fun occasion where people dress up, especially kids.

Samhain, an ancient Celtic holiday that was celebrated on November 1 in modern calendars, is where Halloween got its start. People dressed up in costumes and set bonfires on that day in an effort to fend off ghosts since it was thought that on that day, the souls of the deceased returned to their homes. As a result, well-known Halloween clichés like witches, ghosts, and goblins came to be associated with the occasion.

Despite having its roots in the Celtic regions of Ireland, the UK, and France, the festival swiftly expanded to other continents. Though it was somewhat popular in the Southern colonies, the original American colonists in New England were banned from celebrating it for religious grounds. By the 1800s, harvest festivals in the fall included elements of Halloween, and Irish immigrants fleeing the catastrophic Potato Famine brought many Halloween customs that are still practiced today.

As Irish and Scottish communities revived the Old World tradition of “guiding,” where a person would dress in costume and tell a joke, recite a poem, or do some other trick in exchange for a piece of fruit or other treats, trick-or-treating, in which children dress up in costumes and solicit treats from neighbors, became popular in the United States in the early 20th century. Trick-or-treating for sweets had become one of the most well-liked Halloween traditions by 1950.

Let’s move on to the business that could grow bigger for Halloween purposes. 

Why should you run a marketing campaign for Halloween? 

You can offer discounts and coupons for Halloween purposes. It could grow your business on a large scale. 

To celebrate Halloween, people are busy purchasing so many things. They always become happy if they find any offers on Halloween. So it can be a great marketing procedure to make offers for your customers as the best wishes for Halloween. 

Nowadays it has become a trend to provide sales or discounts on Halloween. So people eagerly wait for the occasion to make purchases more and more and it is the best scope to engage more customers by offering discounts on particular products. 

Top 10 Halloween marketing strategies to Win this Spooky Season.

Top 10 Halloween marketing strategies to Win this Spooky Season

  • Make Halloween a theme for your website and social media accounts.
  • Offer amazing discounts.
  • Create a unique bundle package just for Halloween.
  • Don’t forget about your email list.
  • Concentrate on Instagram and Facebook marketing.
  • Write a special Halloween blog article for SEO purposes.
  • Make video and image content.
  • Let your previous year’s clients know.
  • Declare a post-holiday sale.
  • Use Halloween-themed social media advertising to increase brand awareness.

1. Make Halloween a theme for your website and social media accounts:

Halloween decorations are popular. Decorate your website with posts, cover photographs, and photos with a Halloween theme to give it a festive feel. Utilize influential posts and photos to motivate your audience. Encourage them to purchase your offerings.

2. Offer amazing discounts and coupons: 

People adore offers. Make your audiences some Halloween-themed special deals. For instance, you may offer a BOGO deal: buy a Halloween t-shirt, and receive a free Halloween bag.

Play a game to win Halloween-themed goods: Create a Halloween social media campaign using competitions, and award prizes to the winners.

Halloween Special Savings Consider a discount that will yield your desired profit. You can offer a full free shipping deal, a 31% Halloween discount (based on the date), or a 22% discount on each product (based on the year 2022). Alternatively, you can create a Pop-up on the front page of your website to give them discounts or little presents along with the merchandise to make them feel special.

3. Create a unique bundle package just for Halloween: 

Customers are often drawn to product bundle packages. When customers learn that buying a bundle will lower their overall cost, they prefer to do so over buying individual products. It draws them more at special occasions and festivals. Provide Halloween 1-2/3 bundle packages as a result. As an illustration: Set pricing for the bundle box that is beneficial for your clients and fits your profit margin. 

4. Don’t forget about your email list: 

You need an email list if your brand is active on social media. Avoid skipping email marketing in this situation. Send an email to your audience wishing them a happy Halloween and informing them of your Halloween collections and promotions. Utilizing Halloween email templates will help you quickly attract their attention.

5. Concentrate on Instagram and Facebook marketing:

As we all know, Instagram and Facebook are social networking sites that are well-liked for material that celebrates trends and lifestyles. As a result, Instagram offers several options to advertise lifestyle-related products.

Younger generations are the ones who celebrate Halloween most frequently, and these users are primarily found on these platforms. To increase sales, concentrate on these two platforms. Make an effort to produce eye-catching post photos, reels, or video campaigns to advertise your Halloween goods. Don’t forget to add a trending music and hashtag challenge to it. Encourage kids to purchase your goods and post videos using your hashtags for Halloween promotion.

6. Write a special Halloween blog article for SEO purposes:

You should keep in mind that you’ll need to raise your website’s SEO rating while you hunt for Halloween marketing ideas. You can create a special Halloween blog post to raise your website’s SEO ranking. One thing you might do is invite your audience to share one or two amusing and sentimental Halloween tales with you. You then write a blog entry about that occurrence, concluding it with Place a CTA for your product here. 

7. Make video and image content:

Preview some cool and eye-catching products for your website. Create Halloween-themed video campaigns, banner ads, promo videos, and short stories.

8. Let your previous year’s clients know:

You might have the records of the customers who made purchases from you on Halloween the year before. Try to remind them of your existence; if they used your service last year and were happy with it, they might do so again this year.

Send them a letter, contact them on social media, or otherwise contact them. Give them a limited-time offer or discount code. Make them feel special deals are being extended to them because they are your most valued consumers.

9. Declare a post-holiday sale: 

There is always a great potential to generate a lot of sales following any holidays. Prepare a marketing plan for after Halloween. Declare that everybody who buys something from your store on the forthcoming black Friday will enjoy a tempting discount.

10. Use Halloween-themed social media advertising to increase brand awareness: 

Establish an advertising budget and divide the funds among the many social media platforms. Showcase the photo and video footage of our products while informing your audience of the Halloween discounts.


Make the occasion of Halloween more special by providing appealing offers and discounts on your products. Don’t miss the chance for branding your business. Try to follow the common marketing strategy and grow your business more efficiently. 

Written by


Mehrin is a content writer of ThemeDev who prefers to write about tech products, travelling, health, food, lifestyle, marketing, technology etc. She also works for creating video. She has completed her Bachelor's degree in Computer Science and Engineering. Her hobbies include blogging, reading, cooking etc.

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