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Best E-commerce Platforms for Startups (2023)

Best E-commerce Platforms for Startups (2023)

Welcome to our blog, where we will explore the ideal e-commerce platforms for startups to launch their online presence in 2023.

An e-commerce platform refers to an online service that allows businesses to sell products or services over the Internet. It manages various aspects of an online store, including product catalog management, inventory management, payment processing, order fulfillment, and customer relationship management.

E-commerce platforms mainly offer a range of features and look to facilitate the creation, customization, and operation of an online store. 

In this blog, we will thoroughly explore and evaluate the best e-commerce platforms tailored specifically for startups in 2023. We will take an in-depth look at their key features, 

What Is E-commerce?

E-commerce means electronic commerce. It refers to buying and selling goods and services over the Internet.

It allows conducting commercial transactions online, where businesses and consumers engage in virtual exchanges of products, services, and information. 

Customers can browse, choose, and buy goods or services from anywhere at any time using a variety of devices, including computers, cellphones, or tablets, in the world of e-commerce, drastically reducing the conventional boundaries of time and location.

The way that businesses run and how people shop have both changed as a result of this accessibility and convenience.

Online retail stores, marketplaces, business-to-business (B2B) transactions, online auctions, and even digital services like software download or streaming platforms are all included in the broad category of e-commerce.

Top 7 Fastest Growing E-commerce Platforms. 

1. Shopify

Shopify is considered the most popular e-commerce platform. It is a versatile tool for expanding an online company. Shopify’s user-friendly interface and stylish design support businesses of all sizes to create a well-organized website for their requirements with a huge number of customization features.

To start with Shopify, you have to choose a variety of themes and templates. You can customize different portions of your site using this drag-and-drop builder. If you’re not sure how to choose what Shopify theme to use, you can just detect what Shopify theme a different site is using, and install the same one for simplicity. You can sell real and digital goods, memberships, and subscriptions using Shopify. Shopify is also one of the best e-commerce platforms for dropshipping. It allows you to include a variety of payment methods, giving you a plentiful supply of ways to collect money from your client. 

Due to its dynamic network of services, companies aiming to be at the forefront of the e-commerce industry may want to have a look at Shopify. Just keep in mind that the more money you spend on unique website features, the more likely it is that you will have to pay additional fees.

Key Features of Shopify: 

  • Clean easy-to-use website builder
  • Numerous mobile-friendly, customizable themes
  • Integrates with a wide range of order shipping, marketing, and delivery platforms
  • Vast management of B2B and B2C clients
  • Native email advertising and Shopify Payments payment processing
  • Detailed reporting and analytics dashboard


The best eCommerce plugin for WordPress is WooCommerce. This fast-growing e-commerce platform for startups allows for direct customization by the shop owner and functions on any WordPress website. You can utilize a variety of premium and free themes with your online business. You can find WooCommerce themes to match any brand, store, or style you can think of by just scrolling through Creative Market. By using a strong website builder like Divi, you may further customize your store. 

You can make both digital and tangible things using WoCommerce straight out of the box. Galleries, descriptions, qualities, reviews, and categories are all possible for products. Additionally, its robust CMS makes product management easy and effective. WooCommerce interfaces with PayPal, Stripe, and WooCommerce Payments to process payments. Alternatively, you can locate a payment plugin that connects to your preferred payment processor. Additionally, WooCommerce offers a number of add-ons and other plugins to increase capabilities beyond what the platform itself can offer.

Key Features of WooCommerce: 

  • Thousands of paid and free themes
  • Numerous integrations and plugins
  • 130+ payment gateways for different regions
  • Strong emphasis on optimizing product pages for SEO
  • Automated shipping and tax calculations
  • Sell in several different currencies and tongues


NextWoo for WooCommerce sites is a thousand steps ahead to create a perfect WooCommerce store by Gutenberg. NextWoo for WooCommerce can build Single Product, Cart, Checkout, My Account, Shop Loop, related product, Quick view, Up-sell, Cross sale, and so on by Gutenberg as well as Elementor.

The most amazing WooCommerce solution NextWoo allows you to access Product Variation, WooCommerce orders, Unlimited Templates, Product Swatches, and Ready Templates. Let’s make a clear vision of some features of NextWoo with editor flexibility Gutenberg. 

NextWoo for WooCommerce is not only able to integrate with Elementor, but also it is supportive of Gutenberg. Because Gutenberg is gaining popularity, WordPress users search for plugins and builders that are compatible with Gutenberg.  

NextWoo provides a library of pre-designed templates specific to WooCommerce. It supports creating professional-looking product pages, category pages, and other e-commerce elements. You can also customize the layout and design of individual product pages, including product images, descriptions, pricing, and add-to-cart buttons. 

  • Overall flexibility to customize the Shop Page.
  • Ready templates, or you can design a particular template of your taste and need. 
  • Provides all customizing options for Single Product Page. 
  • Custom design templates for the product description page. 
  • Custom templates for the cart page are accessible.
  • 10+ pre-built cart layout templates with only one click.
  • Using the standard templates to customize the checkout page.
  •  10+ pre-built layouts for My Account with only one click.

4. Squarespace

Squarespace is one of the most popular website creation tools on the market. It helps to create a creative impression of startup companies.  It helps you to create really amazing websites. If you want to create a visual impact for your startup, Squarespace’s skilled design and customization features will make sure it stands out from the competition.

Squarespace already has a lot of feasible features, such as powerful image editing tools and the ability to post full-width photographs. You’ll quickly get accustomed to the unique editing process and the diversity of themes, despite this software having a steeper learning curve than some other fastest-growing e-commerce platforms,

Key Features of Squarespace: 

  • A page and website builder with lots of features
  • Several product kinds
  • Individual checkout forms
  • Sell goods on Google, Facebook, and Instagram.
  • Use the web or an app to purchase and print USPS shipping labels.
  • Software for native email marketing.

5. Square Online

If you’re making the transition from an offline store to an online one, you undoubtedly already know about Square. Point-of-sale systems are used by small businesses all over the world to accept payments. However, it is also possible to set up an online store utilizing the brand, complete with access to SEO tools and choices for selling on many channels.

One benefit of using Square to build an e-commerce website is that businesses can quickly sync their inventory between their offline and online locations. This makes keeping an eye on everything going on around you easier. 

Key Features of Square Online: 

  • Streamlined and simple store builder
  • advanced machine learning to identify and prevent payment fraud
  • Utilize state-of-the-art POS technology and software to conduct in-person sales.
  • Alerts through email and text
  • Create a link, buy button, or QR code right now to accept payments online.
  • Other eCommerce platforms like WooCommerce, Ecwid, Wix, and others can be integrated with it.

6.  BigCommerce

Picking a website builder with great scalability makes sense because startups are all about rapid growth. BigCommerce is a fantastic tool for fostering growth because it provides a wide range of price options and features. Since the technology already contains everything you need to build your store, you don’t need to worry as much about plugins.

BigCommerce emphasizes flexibility and simplicity a lot. Through the system, you may connect with customers through a number of networks, including Facebook, Instagram, eBay, and Amazon, and provide a variety of goods and services. You won’t be charged transaction fees for any of your plans in addition to being able to collect payments through a choice of payment methods.

Key Features of BigCommerce: 

  • Page builder with drag and drop
  • Use and upload unique page layouts and themes.
  • Script manager for unique pieces of code
  • Personalized price lists for B2B and B2C sales
  • Customers, orders, goods, and tracking numbers can all be imported.
  • Unique templates for gift certificates


7. Wix E-commerce

Wix has been supporting start-up companies and e-commerce beginners in growing for a number of years. The platform is well renowned for its excellent usability and a wide array of simple features, including access to an AI system that can help you create intelligent websites. For businesses looking to invest in cutting-edge technology to outperform the competition, Wix can be an excellent approach.

A few of Wix’s outstanding features include an app store for add-ons and plugins, a selection of premium themes optimized for mobile use, and customizable templates for a range of industries. With secure checkout processes, you can build beautiful product galleries and offer a range of payment methods.

Wix is continually adding new features and extending its potential. Wix’s strengths haven’t always been fully utilized by bigger businesses, which could be problematic for startups looking to grow quickly.

Key Features of Wix: 

  • Sell both tangible and digital goods
  • Powerful drag-and-drop page and product builder
  • Advanced SEO features and tools
  • Integrated loyalty program
  • Native tools for Google Shopping, Facebook, and Google Ads, as well as other services
  • Managing many sales channels, including eBay, Facebook, Instagram, and others

Final Word

In conclusion, selecting the best e-commerce platform for startups in 2023 requires careful consideration of various factors. While several options are available, a few stand out as particularly advantageous for new businesses. Shopify, with its user-friendly interface, extensive app store, and robust features, remains a popular choice for startups looking for a hassle-free setup and scalability. WooCommerce, an open-source platform integrated with WordPress, offers flexibility, customization options, and a large community of developers. NextWoo provides a comprehensive set of tools and features, along with robust SEO capabilities, making it a solid option for startups seeking growth and visibility. Ultimately, the best e-commerce platform for a startup will depend on factors such as budget, technical expertise, scalability requirements, and long-term business goals. By evaluating these aspects and considering the unique needs of their business, startups can make an informed decision to lay a strong foundation for their online ventures in 2023.

Mehrin Ferdous Meem
Written by

Mehrin Ferdous Meem

Mehrin is a content writer of ThemeDev who prefers to write about tech products, travelling, health, food, lifestyle, marketing, technology etc. She also works for creating video. She has completed her Bachelor's degree in Computer Science and Engineering. Her hobbies include blogging, reading, cooking etc.

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