Email newsletters are a win-win situation for both businesses and consumers. Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience.
What is the content of a newsletter?
Newsletters, which are usually sent via email, allow brands to communicate with present and potential customers. They enable businesses to send updates, website material, or product advertisements directly to subscribers.
Creative newsletter ideas for any business
We’ve put together our 150+ best email topic ideas for newsletters to get your creative juices flowing, split into categories based on what you hope to achieve:
- Educating people about your industry
- News updates
- Sharing your culture and personality
- Selling your books, use these kickass
- Getting customers involved
- Ideas for e-commerce
- Start a conversation with your audience
- New content approaches
Educating people about your industry
Tap into these insights when brainstorming your next weekly or monthly newsletter topics and share the love with your subscribers.
1. Give tips and hints to help your audience succeed. Helping your readers should be at the top of your list. Include free advice in every newsletter.
2. Provide tips on what NOT to do. We shared an article on common email marketing mistakes.
3. Create a library of the most valuable industry articles published elsewhere, and share it.
4. Identify what’s trending in your industry and expound upon them. Here’s our list of industry benchmarks and email marketing trends for 2021.
5. Create a checklist or template for something useful and let your readers download it. We created this GDPR checklist for opt-in forms that people loved.
6. Offer a free, downloadable e-book, report, or industry news.
7. Create a beginner’s guide to something interesting in your industry. We’ve created a guide to email marketing content and a beginner’s SEO guide among others.
8. Interview an industry expert. People like to hear success stories and learn how they made it.
9. Gather advice from other experts. Pick a pressing issue in your field and ask ten experts to give one piece of advice about it.
10. Share a post from a guest blogger that you admire and give your opinion about it.
11. Create or share an infographic and add some actionable insights.
12. Send a calendar of upcoming events in your company (like webinars or podcasts) or industry (such as conferences and expos). This helps attract a lot of attendees for future events.
13. Answer questions from readers in a ‘Dear Abby’ style email.
14. Review the past. How has your industry changed in the past 5 years? 10 years? Look for milestones for reflection.
15. Make predictions about your industry.
16. Compile a list of the best industry-related buzzwords.
17. Make a list of your favorite industry-related quotes.
18. De-bunk common industry myths.
19. Create a list of the must-follow Twitter/Instagram/Pinterest/LinkedIn profiles in your industry.
20. Inform subscribers of governmental or industry policies and changes that will affect them.
21. Review books that talk about your industry.
22. Share case studies that present how you or other industry experts succeeded.
Below is an example from Neil Patel. This email is short, simple and to the point—it hooks the reader in with industry news and stats and then uses this to promote his upcoming webinar.
News updates
What are your up to? Are you working on a new book, some new software, or some event — your audience will always be excited to hear more about what’s been going on.
Keep your newsletter subscribers in the loop.
23. Highlight something about your journey. Your readers will love it. I have seen newsletters where people are talking about their new coffee machine so you get the gist.
24. Share takeaways from an event you participated in. There are podcasts on learning from events. Everyone loves a recap and especially your take on the event.
25. Talk about your proud milestones.
26. Review the tools you use that will benefit your readers.
27. Share your mistakes that you think cost you time or money and then what you did to improve upon them.
28. Run experiments. Share your results.
29. Tell a story when you think of something that was a mistake but turned out to be a surprising success.
30. List useful online resources like the best free stock photos for Facebook ads.
31. Publish your earning report for the last month or year.
32. Give a sneak peek of a new book launch or upcoming series. Share a few chapters or character backgrounds.
33. Create a countdown series for the launch of a new book or series.
34. Share what’s next for your readers.
35. Create wallpapers based on your books, and some quotes, and share them with your readers.
36. Talk about the biggest hurdle you faced recently and how you overcame it.
37. Share any recent media coverage about you or your books like podcasts, videos, or articles.
38. Share things that you love or people who inspire you or concepts like minimalism and how you are using them.
39. Invite readers to contribute stories to the newsletter.
40. Write an article on your beginnings and how you started.
41. Share a video you created like book trailers, vlogs, interviews, etc.
42. Show behind-the-scenes videos or photos of your new book or a recent event.
43. Show a ‘day-in-the-life’ reel of your work life.
44. Give a tour of your work corner or computer setup. Like where you write.
45. Share topics or issues that are important to your local community.
46. Write about your kids, a pet, garden, some plant, or the car you love.
47. Share your opinion on something newsworthy or controversial in your field
48. Write a list of things you wish you knew when you started your journey.
49. List of free eBooks, videos, blogs, or podcasts that inspires you.
50. Share the most popular of your social media posts, tweets, and pins.
51. Share the music playlists that you listen to while working.
52. Your favorite Netflix shows.
53. Your personal development activities that helped you.
54. Yoga exercises that can be done in fifteen minutes.
Share your culture & personality
Keep your company newsletter fresh by injecting some of your personality into it. The more authentic you are, the more your subscribers will relate to you and what you stand for.
These content ideas will help you get more personal, and show subscribers what you’re all about!
55. Write about your “BABY” (whether it’s a real baby, a pet, a new project, the car you’ve been restoring for the past two years, etc.)
56. Share your opinion. Is there something particularly newsworthy or controversial in your field?
57. Write a top 10 list of the things you wish you knew when email marketing started your business.
58. Create a list of free eBooks or podcasts that inspire your employees. People love free resources and good recommendations.
59. Share the most popular posts, tweets, and pins from your social media platforms. You could embed your social media posts in emails.
60. Talk about a team-building exercise that went really well and what you learned.
61. Share popular Spotify playlists that your team is listening to.
62. Send a list of your employees’ favorite Netflix shows that are currently running.
63. Profile different teams within your organization, and share some of the projects that they’re doing.
64. Share what your employees have been doing for personal development this year.
65. Send a personal message from your CEO.
66. Your customers aren’t your only audience! Send an internal employee newsletter.
67. Share what didn’t work! It’s good to give a realistic representation of your company.
The Remote Company stays on brand and lets readers into its culture and personality by sharing remote employment opportunities, employee stories, and vacancies within the organization.
For selling your books, use these kickass ideas. Your bank account will thank you for it!
69. Create a list of your most popular books/products or anything on sale.
70. Share the most useful online courses that people are missing.
71. Like Amazon introduce a wish list for your products. Let people share it with their contacts, for big events like birthdays.
72. Link to independent reviews of your products (such as on Amazon).
73. Review another product that is complementary to yours.
74. Don’t forget special offers, discounts, and coupons.
75. Customer satisfaction survey email.
76. Your audience will thank you for being the first ones to hear about your limited edition products and exclusive news.
77. Tell a good story behind your book or product — Everyone love to learn more about their favorite product or book.
78. Share a video tutorial on how to use your product to gain the most results.
79. Share valuable resources to help your audience pick the correct products.
80. Offer an online scratch card (also called click-to-scratch). When the reader clicks through this scratch card, they can see a promotion code that they can use to buy your products.
81. Send personalized upselling emails, based on your customers’ past purchases like ‘because you ordered that, we thought you’d like this too.’
82. Share a list of FAQs about your product like online courses
Get customers involved
Start a conversation with your audience, and fabulous things will happen! Not only does it boost your marketing efforts and generate great content, but it also builds the business-customer relationship.
Get inspired with 17 newsletter topics that spark conversation with your subscribers.
83. Interview your customers. Customers want to know about each other and how your product helps them.
84. the results in your next newsletter.
85. Take a poll and share the results.
86. Run a contest on social media. Giveaways, photo competitions, and video challenges are a great way to build hype around your brand.
87. Ask readers to share pictures of themselves using your product. You can include these in your newsletters.
88. “Ask & answer” reader questions is a fun way to get to know your subscribers.
89. Encourage readers to review your products on your website or on independent sites.
90. Tell inspiring, compelling stories about customers who are doing great things, such as climbing mountains, raising money for charity or training for the Olympics.
91. Ask your readers for general feedback about your newsletter. You could use embedded surveys in your emails.
92. Say Happy Birthday.
93. Share when it’s your company’s birthday.
94. Celebrate anniversaries of when someone joined your email list. You can add a small gift to this email, such as free delivery or a discount.
95. Ask your readers to nominate the best blogs or most influential people in your niche. This can turn into several posts since you can take those nominations and write a “Top 100 Blogs/People in the Industry” post. Notify the winner so that they’ll send some of their followers your way.
96. CreateDevelop a quiz and link to it in the email. Use a quiz-building application such as Online Quiz Creator or use MailerLite’s quiz block.
97. Share customer success stories—highlight how your product or service improved their business while giving them a little promotion as well.
98. Discuss what your customer community on Facebook, forums, and your website has been talking about.
99. Give a shoutout to loyal customers and partners.
Aegean Airlines sends out birthday emails to members of their loyalty scheme with a fun, friendly photo of some of their crew.
E-commerce content ideas
Keep your customers coming back for more with these e-commerce content marketing ideas. Your online business will thank you for it!
100. Create a list of the most popular products you sell.
101. Share the most useful products you have that people are missing.
102. Introduce a wish list for your products. Let people share it with their contacts for events such as birthdays or weddings.
103. Link to independent testimonials or reviews of your products or services (such as on Yelp or Amazon).
104. Review another company’s products that are complementary to yours.
105. Announce a sale or special online event.
106. Don’t forget other special offers, discounts, and coupons. Promotional emails are still one of the most effective ways to boost sales and bring in new customers.
107. Send a customer satisfaction survey email.
108. Create limited editions. Your email audience will appreciate being the first ones to hear about your limited products and exclusive features.
109. Got a popular item back in stock? Let your subscribers know about it!
110. Select and share products that are connected by the same theme or color.
111. Tell a good story behind the product—we all love to see meaning in things we buy.
112. Share a video explaining how to use your product to achieve maximum effect.
113. Share useful resources that would help your readers choose the right products.
114. Send a purchase confirmation email explaining how long it will take to receive the goods.
115. Offer a click-to-scratch. This is similar to a scratch card. When the reader clicks through the scratch card, they can see a promotion code for your online business.
116. Send personalized emails, based on your customers’ purchase preferences. For example, you could say, ‘because you bought X, we thought you’d like Y.’
117. Share a list of FAQs, so that your customers can stay up to speed with everything.
118. Ask your customers to make unboxing videos that you can share. This is a great way to create hype around product launches and engage customers.
119. Create gift guides based on popular holidays such as Mother’s/Father’s day, Christmas, and birthdays.
Just in time for Father’s Day, SpaceNK sends out their men’s gift guide, complete with special offers and the promotion of an online event.
Start a conversation with your audience
120. Interview your customers and talk about what they liked in your books or products.
121. Conduct reader surveys and share the results.
122. Take a poll and share the results.
123. Run a contest like giveaways, photo competitions, 5-day challenges, etc.
124. Ask readers to share pictures of themselves with your book. Give gifts.
125. Answer reader questions.
126. Ask (nicely) readers to review your books on your website or on third-party websites like Amazon or Facebook.
127. This is really amazing — Ask your readers to share stories that are inspiring about things that they are doing like raising money for charity, battling a handicap, or helping their community.
128. Ask your readers what they want in your newsletter. Survey them.
129. Say Happy Birthday if you have their DOBs.
130. Share when it’s your birthday.
131. Celebrate the anniversaries of your subscribers when they joined your email list. You can give them gifts like a free book or a discount.
132. Ask your readers to nominate the best podcasts or experts in your industry. Convert it into a post like the “Top 25 Podcasts in the Industry” post. Notify the winner of this list so that they’ll send some of their followers your way.
133. Send a quiz related to your book/product. Give prizes.
New content approaches
Everyone needs an inspiration boost from time to time, so here are some unique newsletter content ideas to spark your imagination.
134. People discover your YouTube channel. Newsletter videos can give you a 20% increase in opens.
135. Everyone loves a bit of suspense! Intrigue readers by asking them to click a mystery link.
136. Write about great podcasts that will inspire your subscribers.
137. Create a list of must-watch YouTube videos.
138. Have a chat with a competitor and write about it (with permission of course)!
139. Select weekly themes. Write about a specific topic on the same day of the week, every week. For example, you could have ‘Perfect Moment Mondays‘, or ‘Top Ten Tuesdays’.
140. Write ’10 commandments of’ or ‘7 deadly sins of’ or ‘5 pillars of’ post (or something else that’s similar).
141. Develop tutorials using text, images, screencasts, videos, or audio instruction.
142. Write some ‘How-to’ articles. Think DIY posts, recipes, and quick tips.
143. Talk about the weather. If weather conditions are impacting your regular business hours, customers will want to know about it.
144. Bring up holidays. There’s no shortage of holidays that you can celebrate with your staff and customers.
145. Highlight events that are connected with your business or your audience.
146. Think broader about your content marketing strategy. If you sell wine from Chile, don’t limit the content to just wine. Branch out, and write about cocktails, gastronomy, and travel destinations in Chile.
147. Create welcome email series. This is an easy way to start building a relationship with readers, and you only have to set up the series once! Check out our guide on how to use email marketing automation.
148. A step-by-step guide on how to do something in a screencast, how-to video, or a series of photos.
149. Say thank you. Businesses don’t say ‘Thank You’ enough.
150. Ad Dynamic email content via MailerLite to target a small group of subscribers with something cool and quirky!
Do you want to create an email newsletter for your WordPress site? Creating an email list is one of the best things you can do to grow your business.
Email newsletters are the most common type of email in email marketing. Email newsletters are a type of email that informs your audience of the latest news, tips, or updates about your product or company.
An email newsletter allows your website visitors to subscribe, so they can receive email updates from you about your blog, new sale promotions, etc.
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